Formidable Forms

Formidable Forms

  • Features
  • Pricing
  • Blog
  • Support
  • Login
  • Get Formidable Forms

Nathanael Jones / Last Updated May 11, 2021

More Customer Conversions with Instant Quotes

How one business used Formidable Forms to create an instant online quote form and cut admin workload by 25%.

Get more customer conversions with instant quotes
Approximate read-time: 5 mins

If a tree falls in the forest and nobody is there to hear it, did it still make a noise? Of course, it did. It’s just more fun to hear the noise. That’s how it is with Formidable Forms case studies.

Every day, our community of Formidable Forms users is building solutions and forms that solve real-life problems for businesses.

Sharing stories can benefit us all. Here’s a look at how a window cleaning business in the UK cut administrative workload by 25% with an instant online quote form using Formidable Forms as a WordPress calculator plugin.

Formidable Forms is the best WordPress Form Builder plugin. Get it for free!

Key features: Drag and Drop Form Builder • Calculator Forms • Responsive Forms • Email Notifications


The problem

iSparkle Window Cleaning is a reputable, growing business in Chester, England. Richard Lee, the owner of iSparkle, had a common problem that came along with recent rapid expansion: new loads of admin work generated by web visitors. Implementing a more efficient system made perfect sense to accommodate the rapid expansion.

Richard approached his developer with the need for an online quotation and booking system to be built along with a complete overhaul of the iSparkle website. Richard’s new system needed to calculate complex variables and return a personalized quotation for each customer. The form needed to be easy to use with clearly understandable options. A responsive, "mobile-friendly" user experience was essential.

Beyond complex calculations was the need for automated customer service emails associated with form submissions and bookings.

The solution

How iSparkle Instant Online Quote form appears on desktop

iSparkle offers residential cleaning services. So, the form calculations needed to focus on the type and size of the property. The form calculation is based on five major factors:

  • The type of home
  • The number of bedrooms
  • Property features
  • Garage doors
  • Gutter cleaning options

Property features that affect the price include an extension, conservatory, or high windows. A calculation based on square footage could also be used.

WordPress mobile quote form

The mobile quote form.

Advanced online calculator

Dynamic calculations return accurate figures to present to potential clients. The calculated quote is included in email messages and passed onward to booking forms.

Richard admits that the calculations took a bit of figuring out. Even though they were complex, Formidable Forms had the functionality and flexibility to make it work.

"We had very specific needs. Simpler form building systems simply couldn't achieve the results," he says. "My web developer showed me the possibilities that Formidable offered and I was sold!"

Form calculation is performed in a hidden field.
Form calculation is performed in a hidden field.

Increasing conversions by cultivating customer relationships

Richard’s primary goal for the iSparkle Window Cleaning form is to convert leads into happy customers. As such, this form is about more than just online quotations. Richard needs to be able to communicate with the customer after form submission with tailored emails to help maximize conversion rates.

After form submission, visitors see their quotations on a redirect page. This page utilizes a shortcode to display the customized price. Visitors can then book immediately.

They also receive a friendly email quote. That's useful in case customers don’t book immediately. The email contains their unique quotation details and a link to allow them to book online at any time.

When a booking is made, the iSparkle admin team gets an email linking to another form which allows them to schedule a service date. That form automatically emails the customer informing them of the date and giving details of how to reschedule if needed.

When form is submitted, an instant online quote is produced.
When the form is submitted, an instant online quote is produced. The instant quote is displayed with the use of a shortcode.

The benefits of instant quote forms

A year after the Formidable Forms price quote request and booking solution was added, Richard reports that it cut admin staff workload by around 25%. Time spent answering phone calls and working out prices is a fraction of what it used to be.

His office team can now focus more on growing the business. Marketing campaigns focus on driving traffic to direct online signups. Richard also implemented additional forms for use by call center staff. The forms contain a full script so even the newest staff member can easily use them.

Conclusion

Streamlining and refining business processes often involve automation to reduce manual tasks. iSparkle automated much of the quote and booking process to save time, and improving the customer experience.

Read more Formidable case studies

  • Build more than forms with Formidable Build More Than Forms with Formidable
    Read More
    Build a patient management system like a surgeon Build a Patient Management System Like a Surgeon
    Read More
    How Formidable Helped a Gamer Monetize How Formidable Helped a Gamer Monetize his Hobby
    Read More
  • Meet the smart form that cut 20% off our working day
    Read More
    Case Study: Dance Studio Goes Digital with online payment and registration form Case Study: Dance Studio Goes Paperless with Online Registration
    Read More
    Converting from PayPal to Stripe: One Nonprofit's Case Study; Accepting online payments as a nonprofit Transferring from PayPal to Stripe: Accepting Online Payments
    Read More
  • My family From Registered Nurse to Software Developer
    Read More

Formidable Forms provides complex calculations and email routing to help with the process. Check out the Form Action Automation Add-on for even more email automation and scheduling appointment reminders.

Using WordPress and want to get Formidable Forms for free?

Get Formidable Forms Lite Now

This article may contain affiliate links. Once in a while, we earn commissions from those links. But we only recommend products we like, with or without commissions.

Comments

  1. Valente says

    August 15, 2017 at 6:42 pm

    My chalenge is to built one by using a listing with products where the users could be able to multiselect more than one product his interested to get a quote
    I am gussing I could use conditional logic, multiple selection criteria.
    suggestiins and comments are welcome

    Reply
  2. Aditya Agarwal says

    November 12, 2020 at 10:52 pm

    Brilliant Content, will help me increase my conversions in future.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Email Updates

Popular Resources

    • How to Create a Searchable Database on a WordPress Site
    • Create a Calculator in WordPress: Easy, Powerful Results
    • How to Create a Fitness Tracker in WordPress
    • Formidable Views: The Best WordPress Custom Application Plugin
    • How to Require Email to Download Files in WordPress
    • How to Create Conditional Drop Down Lists in WordPress Forms
    • The Best Gravity Forms Alternative: Formidable Forms vs Gravity Forms
    • How to Make a Quiz in WordPress
    • WPForms Alternative: Formidable Forms vs WPForms Compared

Take on bigger projects Right Now

Get the tools you need to revolutionize your workflow and architect a masterpiece. Build the most advanced WordPress forms and actually use the data you collect in meaningful ways.

Get the most advanced WordPress form plugin and the only form builder with integrated Views.

Get Formidable Forms Now

Resources

  • Community
  • Affiliates
  • Contact
  • Free Online Form Builder

Top Features

  • Application Builder
  • Calculator Forms
  • Surveys & Polls
  • Quiz Maker
  • Form Templates
  • Application Templates
  • Directories
  • Donation Plugin

Company

  • About Us
  • Giving Back
  • Careers
  • Newsletter
  • Blog

Copyright © 2022 Strategy11, LLC. Formidable Forms® is a registered trademark Strategy11, LLC.
Privacy Policy | Terms of Service | Sitemap

Join 300,000+ using Formidable Forms to create form-focused solutions fast. Get Started See User Reviews