Creating An Instant Online Quote Form: A Window Cleaners’ Case Study

How one business used Formidable Forms to create an instant online quote form and cut admin workload by 25%.

Approximate read-time: 5 mins

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Sharing stories can benefit us all. Here’s a look at how a window cleaning business in the UK cut administrative workload by 25% with an instant online quote form using Formidable Forms as a WordPress calculator plugin.

Key features: Drag and Drop Form Builder • Calculator Forms • Responsive Forms • Email Notifications

The problem

iSparkle Window Cleaning is a reputable, growing business in Chester, England. Richard Lee, the owner of iSparkle, had a common problem that came along with recent rapid expansion: new loads of admin work generated by web visitors. Implementing a more efficient system made perfect sense to accommodate the rapid expansion.

Richard approached his developer with the need for an online quotation and booking system to be built along with a complete overhaul of the iSparkle website. Richard’s new system needed to calculate complex variables and return a personalized quotation for each customer. The form needed to be easy to use with clearly understandable options. A responsive, "mobile-friendly" user experience was essential.

Beyond complex calculations was the need for automated customer service emails associated with form submissions and bookings.

The solution

How iSparkle Instant Online Quote form appears on desktop

iSparkle offers residential cleaning services. So, the form calculations needed to focus on the type and size of the property. The form calculation is based on five major factors:

The type of home
The number of bedrooms
Property features
Garage doors
Gutter cleaning options

Property features that affect the price include an extension, conservatory, or high windows. A calculation based on square footage could also be used.

WordPress mobile quote form — The mobile quote form.

Advanced online calculator

Dynamic calculations return accurate figures to present to potential clients. The calculated quote is included in email messages and passed onward to booking forms.

Richard admits that the calculations took a bit of figuring out. Even though they were complex, Formidable Forms had the functionality and flexibility to make it work.

"We had very specific needs. Simpler form building systems simply couldn't achieve the results," he says. "My web developer showed me the possibilities that Formidable offered and I was sold!"

Form calculation is performed in a hidden field.

Increasing conversions by cultivating customer relationships

Richard’s primary goal for the iSparkle Window Cleaning form is to convert leads into happy customers. As such, this form is about more than just online quotations. Richard needs to be able to communicate with the customer after form submission with tailored emails to help maximize conversion rates.

After form submission, visitors see their quotations on a redirect page. This page utilizes a shortcode to display the customized price. Visitors can then book immediately.

They also receive a friendly email quote. That's useful in case customers don’t book immediately. The email contains their unique quotation details and a link to allow them to book online at any time.

When a booking is made, the iSparkle admin team gets an email linking to another form which allows them to schedule a service date. That form automatically emails the customer informing them of the date and giving details of how to reschedule if needed.

Plus, since you have their email, maybe it's an excellent time to gather a review to use as social proof!

When form is submitted, an instant online quote is produced.

When the form is submitted, an instant online quote is produced. The instant quote is displayed with the use of a shortcode.

The benefits of instant quote forms

A year after the Formidable Forms price quote request and booking solution was added, Richard reports that it cut admin staff workload by around 25%. Time spent answering phone calls and working out prices is a fraction of what it used to be.

His office team can now focus more on growing the business. Marketing campaigns focus on driving traffic to direct online signups. Richard also implemented additional forms for use by call center staff. The forms contain a full script so even the newest staff member can easily use them.

Conclusion

Streamlining and refining business processes often involve automation to reduce manual tasks. iSparkle automated much of the quote and booking process to save time, and improving the customer experience.