Want to learn more about your users? Learn where they come from, what pages they visit, and when they convert with Formidable’s User Flow Add-on!
Are you obsessed with marketing on your WordPress site? User Flow is here to help you take it to the next level! See how people really use your site from the moment they first arrive to when they fill out a form or complete a purchase.
- Measure the success of your marketing goals and campaigns.
- Learn the steps users took before they hit the goal.
- Track user activity on your site as they progress toward conversions.
- Learn the path users took to become leads on your site.
User Flow is an add-on to Formidable Forms, the top WordPress form builder. And amazing online forms + powerful marketing insights = 🚀.
Let’s learn more about what User Flow can do for you!
🤷 What Does User Flow Do?
User Flow gives you valuable marketing insights by displaying the data captured at each step of the user journey. It starts collecting data when a user lands on your site and ends when a user fills out a form.
Here’s what User Flow tracks:
- Timestamps: Show how much time was spent on each step with timestamps.
- Conversions: Display all forms that were submitted on the user journey.
- Session Length: Shows how long it took for a user to fill out the form.
- Search Behavior: Displays terms searched on site during the user journey.
- Customer Journey: Shows a list of each page viewed before conversion.
- Traffic Source: Shows how users got to the site (Google, referral link, etc.)
If you aren’t sure what this kind of information can do for you, here’s an example. Imagine a travel agency that sells vacation packages. When a user fills out a form to request a quote, you can view the User Flow data to learn more about them.
Not only will this help you to sell them the best travel package for them, but you'll also be able to use the User Flow insights to figure out how to get more customers.
Let’s take a closer look!
❓Why Track User Flow on Your WordPress Site?
If you want to successfully market your business to customers, you have to know more about them first! And solid user data is essential to answer important questions like:
- Who are your customers?
- Where do your customers come from?
- What do customers do on your website?
- How do site visitors become customers?
- When do the important interactions happen?
With the User Flow add-on, Formidable Forms has the answer to all of the above!
The data from User Flow allows you to start building your ideal customer profile. If you know exactly who your customers are and what they do, then you can create a customer experience tailored to them.
Let’s dig in to see how User Flow can fit into your marketing plan.
1. Who Are Your Customers?
Want to know who your customers are? That’s what forms are for! If you know more about your customers, it becomes easier to tailor the user experience to suit their needs.
Unlike Customer Relationship Management (CRM) software, Formidable has the most flexible forms on the planet. Just look at all the form fields available!
And having all these different types of fields means you can ask any kind of question you want.
2. Where Do Your Customers Come From?
Do you know where your customers come from? Do they come from Google search? A link from another website? Social media?
User Flow makes this a breeze. For every person who converts on your site, it will show where they came from. This is often referred to as the ”source”.
3. What Do Customers Do on Your Website?
How can you track what users engage with on your site? Easy. User Flow!
For example, a user comes to your site from Google and eventually becomes a customer when they fill out a payment form. But what happened in between?
This user-tracking plugin tells you every page and post visited. It also tells you how long they were on each page. Plus, it will tell you the queries they used in any search form.
4. How Do Site Visitors Convert?
When a customer makes a purchase, do you ever wonder how it happened from start to finish? Guess what — User Flow can tell you!
By showing all the steps along the way, you’ll be able to see what posts or pages moved customers along to the goal. If you know the journey that people take towards becoming customers, you’ll have an easier time optimizing your site for it.
5. When Do They Interact With Your Website?
Timing is everything. When are your users most active? Are they early birds? Night owls? Take the guesswork out of the equation with User Flow.
Every action users take is logged and timestamped. So you’ll know when they visited a page and how long they stayed on it.
⭐ How Does User Flow Work?
If you’ve tried CRM platforms like HubSpot or ActiveCampaign, you might remember how hard it is to set things up. Copy and paste this code here… Put a tracking pixel there… and hope that works 🤞!
With Formidable User Flow, there’s virtually zero setup required. Just install and activate the add-on… that’s it! Now every time a form is submitted, the User Flow data will be documented in the form entry interface.
By the way, your data is always stored on your WordPress website, not in the cloud somewhere behind a paywall. And if you want, you could automatically send yourself an email notification with the User Flow data too.
Ready to Get Started?
It’s time to get serious about marketing your business. The good news is you don’t need to take a leap of faith to do so. Try Formidable + the User Flow add-on for 14 days and if you don’t like it we’ll give you 100% of your money back. What are you waiting for?
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