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Formidable Team / Last Updated September 22, 2022

How to Organize Contacts with MailChimp Tags in WordPress

Do you use MailChimp tags to organize your email list? Formidable Forms makes it so much easier to use them with our MailChimp tags from WordPress forms.


How to Organize Contacts with MailChimp Tags from WordPress Forms
MailChimp is a popular email marketing solution that many of our users benefit from. It’s a great way to manage an email list and promote your business.

Formidable Forms is the best WordPress Form Builder plugin. Get it for free!

When using Formidable Forms to collect contact details and email newsletter signups, it’s always beneficial to have it work alongside an email marketing platform.

With Formidable Forms, you can build a contact form specifically for MailChimp . This will make use of our MailChimp add-on (more on that later).

This connection between Formidable Forms and MailChimp keeps the whole marketing process streamlined and simple. But, we wanted to make it even easier to use MailChimp alongside Formidable Forms. That's why today, we’re happy to announce a new release.

MailChimp tags from WordPress forms is a new feature that will help you automate MailChimp and revolutionize the way you manage subscribers through your WordPress site.

We'll be discussing how the feature will benefit you, but first, here's a little background about tags and how they work.

What are tags in MailChimp?

Tags in MailChimp are labels you can create to help organize and categorize your contacts. MailChimp used to have static segments to organize email lists. This has been replaced with their tags feature.

Using tags allows you to bring your own contact structure into MailChimp. You can assign subscribers to different tags to help segment your MailChimp list.

Tags are highly customizable so you have a lot of flexibility over how they’re used. You can create tags based on data unique to your business, using whichever language you prefer.

Why use tags in MailChimp?

MailChimp tags enable you to closely target your email campaigns. Naturally, if you’ve got a lot of varied customers, you might not need to send the same email out to everyone.

For example, you could have users who are signed up to a free version of your service, and those who have a pro version. Any emails promoting free upgrades won’t be relevant to those who have already upgraded. In this case, tagging each group of users separately is a neat solution. It ensures that only relevant emails are sent to subscribers.

A key benefit of this is that it reduces people unsubscribing from your email list due to receiving lots of irrelevant emails.

How do you add tags to MailChimp subscribers?

Want to start using tags? Your next question may be, how does it all work?

Typically, the way to use tags in MailChimp is to tag a few people through a contact table in your profile.

When you need to tag a large number of contacts, you can do this through the Tags page to do it in bulk.

However, there’s an even easier way to do this and the solution is tied to your Formidable Forms plugin.

Set MailChimp tags from WordPress forms

Formidable Forms' brand new, neat solution to tags simplifies the process even further.

We already have a MailChimp add-on, which makes it way easier to transfer data from signup forms to MailChimp. This means you can automatically take form submissions from site visitors to create new contacts with their details in MailChimp.

Whether it's a simple contact form, Mailchimp popup, or anything else, the tags are easily added.

This is a great help and time saver, but what about when you need to segment and organize your contact list?

With our new release, we've added in a way to use tags - directly through your Formidable Forms.

That means no more having to login to MailChimp to mess around with different tags and segments. You can assign new subscribers to specific tags so their contact details appear in the right place, ready for you to send emails to.

To access our new tags feature, you will need to go into the Formidable Form you use to collect MailChimp subscribers. Open up Form Actions, click on MailChimp and you should now be able to find a new field for Tags.
Mail Chimp Icon

The tags option in form actions is a text field. That means that either a static tag, a value from a form field, or both can be used for your MailChimp tag.

Want to use multiple tags?

The tags field is comma-separated. This works in the same way as adding tags to a WordPress post. You can type in a string of tags, with each comma-separated value as a different tag in MailChimp.

It's a simple solution to set up and can further streamline the process of getting subscriber details to the right place. This frees your time up to concentrate on the emails themselves.

We hope you’ll find our MailChimp tags from WordPress forms helpful and very time-saving.
Read More: 7 Content Upgrade Examples that Will Boost Email Signups

Read more: Using MailChimp with Formidable

  • How to Let Users Select MailChimp Groups in WordPress Forms
  • How to Add a MailChimp Signup Checkbox to a Contact Form
  • How to Make a MailChimp Contact Form in WordPress
  • 10 Reasons to Send Your Leads Directly to MailChimp

Not already using Formidable Forms? We offer so much more than just MailChimp integrations. Take a look at our range of features and integrations to find out more about how Formidable is the best form builder plugin around.

Using WordPress and want to get Formidable Forms for free?

Get Formidable Forms Lite Now

This article may contain affiliate links. Once in a while, we earn commissions from those links. But we only recommend products we like, with or without commissions.

Comments

  1. palamike says

    August 6, 2019 at 11:31 pm

    I have been Formidable Pro customers for longtime.

    Previously, We can not use tag in MailChimp addons but now It is there in the Addons.

    One more suggestion, If you able to add the file upload feature to Formidable Free. You will be No. 1 in wordpress form builder world in no time since currently only Contact Form 7 has this free feature but it is not user friendly.

    Greatworks Formidable team.

    Reply
  2. Francis says

    February 13, 2020 at 1:23 pm

    If your Mailchimp account handles different brand audiences and within each audience, different groups, this mailchimp tag feature is a must. Kudos to Formidable.

    Reply
    • Alex says

      April 24, 2021 at 1:27 am

      Hey Francis,
      If a user wants to unsubscribe from one of your mailing lists but not the other(s), is it possible to automate removal of a tag assigned to this mailing list instead of marking the user as "Unsubscribed"?
      Cheers

      Reply
  3. Amy Marschak says

    March 28, 2022 at 4:43 pm

    Yesterday I created a new tag in mailchimp but it is not showing up in tag options but my other tags are showing up.

    Reply
    • Amy Marschak says

      March 28, 2022 at 5:10 pm

      I figured it out, I disconnected the API and then reconnected it.

      Reply
      • Bobbie says

        March 29, 2022 at 8:18 am

        Glad you got this sorted out!

        Reply

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