Looking for the best WordPress email marketing plugin? Here are 7 powerful options you should consider.
Email marketing involves sending commercial messages and promotional content to a target audience. And it provides an effective means to communicate with existing customers and reach new prospects.
Considering that 90.3 percent of internet users have an email address, it's not surprising that this marketing strategy is popular.
Additionally, email marketing is particularly functional because it lets you speak directly to your online audience and convince them to take specific actions.
For example, you could send your contacts an email asking them to attend a Zoom webinar you organized or take advantage of a discount on your website. And many of them would oblige.
This can be very impactful for a business.
However, every business has different needs. As a result, finding the right email marketing service can be tricky.
Fortunately, it doesn't have to be. By knowing the best options available, you are better placed to choose an effective solution for your WordPress website.
How do you set up email marketing on your WordPress website?
At a basic level, email marketing involves building up an online audience and engaging in meaningful conversations with them. These conversations provide value to your contacts and advance your business goals.
Typically, your audience will include customers who have already purchased, prospects you want to convert to paying customers, and everything in between.
So, how do you set up email marketing on your WordPress site? Dive in:
1. Build an email list
There are many ways to build an email list. But since you have a WordPress website, the smart option is to start from there. First, create an email subscription form, put it up on your website, and have your visitors fill the form with their details.
Start with a simple newsletter signup form that includes only name, email address, and maybe phone number. If your form is too long, you run the risk of losing the visitor’s interest. Get more tips to improve form conversion rates.
2. Use a lead magnet
People would generally be reluctant to give you their details, so you‘ll need a way to incentivize them. This is where lead magnets come in. Common lead magnets include free tools (like calculators), coupons, industry reports, product guides, and so on.
For example, say you run a weight loss or healthy living WordPress blog, you could let your visitors calculate their daily calorie intake for free.
If you offer to give them a detailed health report based on this calculation, they may be more willing to submit their email address.
However, when you have your website visitors' details, remember to get permission before sending them emails.
3. Segment your email subscribers
As your email list grows bigger, it'd be prudent to segment your audience into smaller groups. This makes it easier to send messages that are relevant to each group, thereby increasing the effectiveness of your email marketing campaign.
For example, you may group your audience based on age, product categories, location, interests, which lead magnet they clicked on, and where they are in your sales/marketing funnel.
4. Choose an email marketing service
Next, you need an email marketing service that manages your subscribers, sends out your emails, and provides the functionality you need to carry out a successful email campaign.
Some of these tools come with email templates, marketing automation, and other features you'll need for your email marketing.
5. Start sending out emails
Once you’ve completed the steps above, you can start your email marketing campaign.
Now, here’s the thing: people will not always sign up to your email list. Sometimes the lead magnets will not attract leads, and visitors will refuse to sign up to get free tools.
There may be many reasons for this. Perhaps your website forms don’t look professional, or you're missing out on a crucial detail you need to convert your visitors.
Whatever the reason, it highlights the importance of an email marketing plugin that connects to your WordPress dashboard.
The best plugins make it easier to generate leads, segment your audience, and market effectively via email.
They also help you create user-friendly forms and provide the tools you need to monitor visitor activity throughout the signup process.
The best email marketing plugins for WordPress
There are a lot of tools out there that can help with your email outreach plan. However, the 7 below represent some of the best email marketing plugins for a WordPress site:
1. Formidable Forms
Formidable Forms is primarily a form builder plugin for WordPress. However, it provides advanced functionality and tons of integrations that make it an effective email marketing solution.
For a start, Formidable Forms lets you do more with your signup and website forms. Your visitors can save drafts and continue at a later time when filling out forms.
You may also use its multi-page forms to improve email opt-in rates.
Additionally, the plugin comes equipped with powerful features that every business will need for email marketing. They include:
- An easy-to-use drag and drop builder to create great signup forms.
- A library of mobile-friendly templates to meet all your email marketing needs.
- An ActiveCampaign add-on to oversee your marketing campaigns from your WordPress dashboard.
- MailChimp and MailPoet WordPress integration to manage your email subscribers and send newsletters to your audience.
- AWeber, SendinBlue, and Campaign Monitor integration for advanced automation and optimal lead generation.
- Email autoresponder for better overall email management.
Essentially, Formidable Forms is a one-stop plugin for email marketing. It gives you the ability to connect all the tools you need to your dashboard and leverage them effectively.
The plugin also lets you manage lead generation, segment your subscribers, and automate the email sending process via its powerful add-ons.
Whatever you need for your email marketing, Formidable Forms brings it directly to your WordPress dashboard.
Newsletter is a stand-alone email marketing plugin. It's simple to use and you don't need any other third-party platform.
Newsletter comes with many nice-to-have features, including:
- Premium add-ons
- Newsletter templates
- Advanced control over your email schedule
Despite its ease of use, Newsletter is a powerful email marketing tool that packs a lot of functionality.
It may be useful if you want a plugin that can work without other tools. Also, if you have a small email list, Newsletter can help keep your marketing plans organized.
Sendinblue has a plugin that connects your WordPress site to the stand-alone marketing service, and it offers a variety of promotional tools and channels.
Sendinblue's features are designed specifically to help you send effective messages. A few of them include:
- Advanced email marketing automation
- Social media and Google Analytics integration
- Email newsletter templates to help you get started
All these are essential for a successful email marketing campaign. Using multiple channels to promote your site can help you grow your user base quickly, and having them all in one place simplifies the process.
4. MailChimp for WordPress
Not all plugins are stand-alone solutions. For example, MailChimp for WordPress (MC4WP) works by connecting your MailChimp account to your WordPress site. Once you've done this, you can leverage the plugin maximally.
MC4WP has some features to help you market efficiently via email. Some examples include:
- Easy integration with WooCommerce
- An extensive knowledge base to help with any issues
- Several add-ons to provide additional functionality
You'll need to sign up with MailChimp to use this plugin.
As your business grows, you'll want a tool that can support your marketing efforts no matter the scale. MailPoet may be a smart choice in this situation.
Some of its features include:
- Access to user engagement data
- Speedy email delivery
- An automated welcome email for new subscribers
Additionally, MailPoet's interface is intuitive, and users who aren't tech-savvy can leverage it without any trouble.
MailPoet has a free version but offers more functionality via its premium plans. However, if you have under 1,000 subscribers, you can access all of its premium features for free.
6. Jilt for WooCommerce
Many WordPress websites double as online stores. If you're doing a lot of work with WooCommerce, you may want to consider using Jilt for WooCommerce as your email marketing plugin.
The plugin is focused on helping you conduct email marketing that supports your e-commerce store. As such, many features are geared towards this purpose, including:
- Automated follow-ups to decrease the number of abandoned carts on your website
- Order notifications that go out instantly without the need for extra code
- An early email capture system to help you convert more shoppers
All of these features aim to help your store grow. Jilt can be an ideal WordPress email marketing plugin if you're new to running an e-commerce site.
7. Email Subscribers
While Email Subscribers is a fully functional WordPress email marketing plugin, it focuses primarily on spam prevention. It keeps your mailing list clean and reduces bounce rate.
Some of its other features include:
- Mailbox management techniques to minimize spam
- The ability to choose your email sender
- Unlimited contacts and messages on premium plans
Email Subscribers is a good option if you've had trouble with spam. It can help clear out the spammy accounts while also maintaining your security.
A business rarely succeeds without a bit of help. Most times, you need some marketing to get the word out there. And there aren't many channels better for this than email.
Fortunately, with the right plugin, you can set up an email outreach plan in no time at all. And in this article, we went over several good options for a WordPress email marketing plugin.
Are you looking for a simple tool to conduct basic outreach? Or a full-featured platform to help you to launch a campaign? There is a WordPress plugin for you.
Because of its integration with multiple email marketing services, Formidable Forms provides a complete email solution from just one platform.
It gives you the luxury of choice, and you can decide to go with one (or several) of the email marketing add-ons available.
More posts about email marketing
From the first step of your email marketing plan (i.e., building an email list via your website forms) to the last step (sending messages to your mailing list), the Formidable Forms plugin has a solution you can leverage.
Do you have plans to build an email marketing campaign for your business? Get started with the best free online form builder today.