Online calculators are an excellent tool for lead generation. Using one can generate more leads quickly. And we'll show you how to using Formidable Forms.
Approximate read time: 6 minutes
There are endless articles about lead generation on the internet.
And, to you, this may just be another one. But, this post is special.
This post shows you how to supercharge your lead generation using a simple calculator on your WordPress site. And by using one, it'll have immediate impacts on your conversion rate and sales lead goals.
Read on to see what we mean 👇.
Why use a calculator as a lead generation tool
The ultimate goal of your marketing strategy is capturing leads and getting any prospects to convert.
It may be signing up for your newsletter, entering your sales funnel for your product or service, or simply sending you an email.
But, the goal is to convert.
And everyone loves a fancy calculator. Whether it's calculating someone's BMI, interest rates, or making simple conversions between units, it's hard to resist. And that's what makes it the perfect tool for lead gen.
Imagine you have a shipping business. You put a handy free calculator on your website to help people make quick shipping calculations. But you took it a step further.
Your calculator not only calculates shipping rates. That'd be boring.
You also have a calculator to determine the percentage of the total item's cost your shipping rates make up.
So, people enter their information, and the calculator automatically calculates the percentage. If the shipping rates are 75% of the item's cost, it might not be worth sending.
And your website visitors love this feature.
You added an email address and phone number field at the end of your form. These fields help increase your lead generation so you can build a list of repeat customers.
Your form is valuable to your customers and valuable to you.
And that's what's important.
Examples of great lead generation calculators
It may be challenging to think how you'd use a calculator on your website.
But, you can use calculators across many industries! You may just have to get a bit creative.
An excellent way to think of some examples is to think of the calculators you use daily. You may use a tax, mortgage, or even calorie calculator every day, and you don't even realize it! People have become creative with the things they allow people to calculate, and it's led to huge conversions for them.
So, we've compiled some great examples for generating leads so you can get some inspiration.
Hubspot's Ad Spend ROI Calculator
Hubspot appealed straight to its target audience with this calculator.
Using simple numbers ranges, users can see their ROI for their ad campaign. So they get a quick view of the company's marketing potential. Hubspot doesn't ask for an email but has a clear CTA to share the calculator. One lead turns into many leads and increases the calculator's popularity.
Simple, clean, and valuable. All great things for a calculator.
Pampers Pregnancy Due Date Calculator
Everyone knows Pampers.
You wore them. Your parents wore them. Your great-grandparents may have even worn them.
And every expecting parent is familiar with the name. Pampers uses that popularity to its advantage with a due date calculator. Anyone can fill out the information. Then it'll display the user's due date.
And just below that due date, you can enter your email address to get added to their "baby tips" list!
A genius idea to connect with customers and potentially increase sales conversions in the future!
How to build a lead calculator that increases conversions
It's never fun using a lead form builder.
There are more switches, toggles, and options than in an airplane's cockpit. It can be intimidating.
Luckily, Formidable Forms simplifies everything by offering calculator templates to increase productivity. It's like being a pilot where your only job is to steer the plane, not play around with confusing knobs and buttons.
We should mention that Formidable's calculator features are available in its Business plan or above. You can head to our pricing page to grab either plan at a great price.
Try it out for 14 days. If you don't like it, get your money back. No questions asked.
Once you get Formidable installed and activated, it's three simple steps to make your perfect calculator:
- Select a calculator form template
- Edit your calculator
- Display your calculator
Step 1: Select a calculator form template
To start, head to your WordPress admin.
Next, go to Formidable → Forms and click Add New. You'll see a list of the available templates. You can scroll or search through the options. Or, you can search "calculator" to narrow down your choices.
You can also preview the form before using it to get a feel for it.
Step 2: Edit your calculator
Customize your chosen template by selecting Create Form.
You can quickly create your calculator and start by adding a field using Formidable's drag-and-drop builder. You can adjust the field calculator if you’d like, but the template should set it up. You can even edit the success message to display the user's results!
Feel free to customize the calculator based on your business needs or leave it as it is and continue to the next step.
Step 3: Display your form
Now that you've completed your calculator, it's time to generate some leads!
Head to the post/page where you want to show your calculator, then add a new WordPress block.
Search Formidable, and choose Formidable's WordPress block. Then, select your calculator from the dropdown menu and update your page!
Your calculator is now live and ready to accept new leads!
Use Formidable Forms for any type of calculator lead magnet tool you need
You may think that the calculator templates are the only way Formidable can boost your lead generating efforts.
But you'd be wrong.
We know that calculators are a great way to get customers. And we wanted to make it easier than ever for you to attract those prospective customers.
We already showed how Formidable can make a simple calculator. But, Formidable can handle any type of calculator. Here are a few:
- BMI Calculators
- Mortgage Calculators
- Marketing and Sales Calculators (B2B sales, revenue target, ROI metrics, etc.)
- Pregnancy Calculators
- Investment Calculators
And that's just the tip of the plugin.
You can send any number of leads to spreadsheets, Hubspot, or any other CRM tools you use to gather and track your leads through different stages.
The days of manually entering potential customers are gone. New marketing tools have you covered.
Are you ready to build your lead generation calculator form?
Alright, it's time to start generating leads!
This post taught you how to create a lead magnet calculator for your website. And you learned how to make one using our lead form plugin — Formidable Forms. Using its form builder, you can tailor and personalize your calculator to your customers' needs.
So, don't waste any more time. Head to our pricing page and pick up Formidable Forms to get leads today!
And, if you want more lead gen tips, follow us on social media on Facebook, Twitter, and YouTube!
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