Looking for ways to generate more leads on your site? Look no further. This post will take you through the top 10 ways to create a lead generation machine.
Pretty much anyone has the ability to create a website.
And everyone wants to generate more leads.
However, not everyone can use their website to create the number of new leads and traffic that match their goals. Whether you’re running a blog or an eCommerce store, it’s important that your marketing strategy is solid enough to bring you positive results.
So, if you’ve wondered, “How to get more leads on my website?” You’re in the right place.
With the right tactics, you’ll be able to boost your website for lead generation and higher lead conversions.
Here are 10 ways to improve lead generation on your website.
10 ways to turn your website into a lead generation machine
- Create digital marketing buyer personas
- Capture emails before launch
- Add forms on every page on your website with high traffic
- Use exit-intent technology
- Implement live chat to increase conversion rates
- Revamp your content marketing plan
- A/B test your site
- Publish testimonials for social proof
- Create a seamless UX to optimize your website
- Put strategically-placed CTAs for more conversions
1. Create digital marketing buyer personas
Creating content that’ll drive traffic and pique interest is impossible when you have absolutely no idea who your target audience is.
Knowing your audience means you get insight into what they need from you and how you can provide that to them. The purpose of every website is to give them value; you can’t do that until you know what they want.
Create buyer personas of your potential customers and include all the important details about them, like their age, location, interests, hobbies, buying behaviors, and much more. Take advantage of existing customers by analyzing your site’s data to determine what you can give them next.
This information will help you understand your audience, so it’s easier to tailor your content, products, and services, and choose a strategy for lead nurturing.
2. Capture emails before launch
Who’s to say you can’t get ahead of the game?
Your website may be under construction, but that doesn't mean you can't continue generating leads. Just because your website pages aren't ready for the public eye doesn’t mean you can’t still capture emails, grow your list, and start your email marketing plan.
Some people visit your website to see if it's live, and that's a perfect opportunity for a form to generate leads online!
Make it possible for visitors to stay in tune with your site before its launch by creating a beautifully designed maintenance page.
Encourage users to sign up for your email list so they can count down to your launch, get notified when it occurs, and stay up-to-date with the happenings of your brand.
WordPress SeedProd is a handy plugin that lets you design your maintenance pages however you’d like and doesn’t require any coding knowledge for your convenience.
3. Add forms on every page on your website with high traffic
You need reliable software that will attract your visitors' attention and guarantee the safekeeping of their information.
Your website is a dud without great lead forms to collect email addresses and other information about your subscribers. If you have no way of getting in touch with them it’ll be impossible to get enough leads to meet your goals.
So, spread your forms across your website that's for users to provide their contact information. Many forms mean many leads.
Your forms themselves have to be great, though. Leads are only as good as the lead generation forms that capture them.
Formidable Forms is a great lead generation tool that makes it easy for even novice website owners to create forms that suit their brand image and collect leads.
If you’re not too keen on coding or building forms from scratch, Formidable Forms uses a drag-and-drop builder to make it easy and lets you track the progression of your forms to stay on top of their performance.
But, Formidable has a wide range of tools.
There are a few techniques you can use:
- Build an interactive quiz for your site
- Create an online calculator lead magnet
- Use Formidable's User Flow to track visitors
You can even offer something free in return for filling out a form as well.
Then, adjust your customer flow to put your forms for the blog posts where your visitors will see them.
Getting leads for your business has never been easier.
4. Use exit-intent technology
Did you know that 55 percent of users spend fewer than 15 seconds on a web page?
That’s not enough time to attract their attention, keep it, and then persuade them to take action on your site. If you’re going to generate the number of leads you want, you have to think of how you can reach that goal even when users are intent on leaving.
When users gravitate towards the exit button, it triggers a popup notification enticing them to sign up. It could be a lead magnet that many users gravitate towards or a simple nudge to convince them to subscribe.
Once you have their email, you can get to work on turning them into paying customers.
5. Implement live chat to increase conversion rates
The average response time from companies' customer service is 12 hours.
For many, this is far too much time to get a reply. With technology rapidly advancing and making it easier for businesses and consumers to connect, it’s not surprising that users expect faster response times.
Live chat can solve these irritating problems for your visitors and help you generate more leads by being readily available to help them out. If they have questions, they can answer them immediately rather than wait for a representative to get in touch. It saves time and annoyance and puts you in a positive light with users.
Phone service calls could also be a great alternative to live chat. This could be implemented with a simple request and a callback form or a contact information form.
6. Revamp your content marketing plan
You can’t generate better leads with stale content that doesn’t give users value or insight.
To capture enough leads, you have to start out with high-quality content that users can’t get enough of. Valuable content will also do better with Search Engine Optimization (SEO), so rank you higher on Google’s SERPs and get increased organic traffic which Google's Search Engine favors.
If your site ranks higher on Google, it's easier to find your website, which means more qualified leads for your product or service!
So, go back to your buyer personas and create content based on your findings. What are your customer's pain points? What problems do they need help solving, and how can your content provide that for them?
7. A/B test your site
Your site will never kick off if you aren’t evaluating its progress and optimizing it for conversions.
There are psychological reasons why visitors might click a CTA with a green button but ignore the same button if it’s red. By A/B split testing different elements like this, you’ll be able to optimize your entire site, so it’s a lead generation machine.
It’s important that you only test one element at a time. Otherwise, it’ll be impossible to tell exactly what caused higher or lower conversions. Common elements to split test are:
- CTA copy
- CTA colors
- Website copy
8. Publish testimonials for social proof
You need to present your site as a credible source of information they can rely on, and a great way to do this is with social proof.
Social proof can be anything from client testimonials to customer reviews to logo badges displayed on the homepage of your website. Its purpose is to gain the trust of your visitors, so the chances of converting leads are higher.
A great way to take advantage of social proof marketing while including your visitors in the experience is by implementing user-generated content onto your site.
This is anything your audience has created that represents your brand, shares thoughts on it, or comes from relationships you've nurtured. When positive, this could boost your credibility and help you generate those leads.
9. Create a seamless UX to optimize your website
Consider how users navigate through your site.
Do they face any challenges while they’re there? Does the design help them easily explore your site, or does it hinder the experience? Are they moving down your sales funnel correctly?
To generate leads, you need to create a seamless user experience (UX) for visitors that makes navigating your site easy as pie. If you have a solid UX strategy, your visitors will know exactly where to go on your site and when. It adapts to their behaviors and actions rather than the other way around.
One common strategy is to create a landing page specifically as your lead generation page. This sends users to your page, which only has one purpose — your lead gen form.
Make sure your website is mobile-friendly, and your website design is error-free since there are more than four billion mobile users worldwide, according to Statista.
Use Google’s Mobile-Friendly Test to determine if your site isn't mobile-friendly. If not, fix it immediately.
10. Put strategically-placed CTAs for more conversions
Use calls to action (CTAs) to tell your visitors what to do next.
They don’t want to think too hard; don’t make them. Give them the information they need by insisting they take some sort of action on your website.
You want to make it as easy as possible for them to get from point A to point B like it’s a no-brainer. Tell your visitors what to do by inserting strategically-placed CTAs throughout your website. Don’t make them guess what action they should take next.
It’s simpler for them to be told what to do on your website to get the desired experience with proper web design. If you want more leads, encourage your visitors to take that action.
Always optimize your CTAs to stand out and use the right language and colors to increase click-throughs.
It’s exciting to watch the number of visitors to your site increase every time you analyze your data.
But if those numbers aren’t meeting your expectations, it’s time to do something about it.
Consider your website's different elements that could be improved, from the copy to the content to the UX, and revamp your lead generation strategy. Consider how your website solves your audience’s problems or gives them something insightful to chew on and set out to make it even more useful to them.
But, hopefully, these ways to increase your lead generating abilities will help grow your business. You can get more leads by following at least a few of these tips.
Want to take capturing leads from your website a step further? One way to do it is by using the best lead generation plugins!