Looking for ways to generate website leads on your site? Look no further. This post will take you through the top 10 ways to create a lead generation machine.
Pretty much anyone has the ability to create a website.
And everyone wants to generate more leads.
However, not everyone can use their website to create the number of new leads and traffic that match their goals. Whether you’re running a blog or an eCommerce store, it’s important that your marketing strategy is solid enough to bring you positive results.
So, if you want to generate leads from your website visitors, you're in the right place.
With the right tactics, you can boost your website lead generation efforts and get more lead conversions.
Here are 10 ways to improve lead generation on your website.
10 ways to turn your website into a lead generation machine
- Create digital marketing buyer personas
- Capture emails before launch
- Add forms on every page on your website with high traffic
- Use exit-intent technology
- Implement live chat to increase conversion rates
- Revamp your content marketing plan
- A/B test your site
- Publish testimonials for social proof
- Create a seamless UX to optimize your website
- Put strategically-placed CTAs for more conversions
1. Create digital marketing buyer personas
Creating content that will drive traffic and pique interest is impossible when you have no idea who your target audience is.
Knowing your audience means getting insight into what they need from you and how you can provide that. The purpose of every website is to give them value, and you can’t do that until you know what they want.
Create buyer personas of potential leads and include all the important details about them, like their age, location, interests, hobbies, buying behaviors, and much more. Take advantage of existing customers by analyzing your site’s data to determine what you can give them next.
This information will help you understand who visits your site, making it easier to tailor your content, products, and services and choose a lead nurturing strategy.
2. Capture emails before launch
Who’s to say you can’t get ahead of the game?
Your website may be under construction, but that doesn't mean you can't continue generating leads. Just because your website pages aren't ready for the public eye doesn’t mean you can’t still capture emails, grow your list, and start your email marketing plan.
Some website traffic is to see if it's live, and that's a perfect opportunity for a form to generate leads online!
Make it possible for visitors to stay in tune with your site before its launch by creating a beautifully designed maintenance page.
Encourage users to sign up for your email list so they can count down to your launch, get notified when it occurs, and stay up-to-date with your brand's happenings.
WordPress SeedProd is a handy plugin that lets you design your maintenance pages however you’d like and doesn’t require any coding knowledge for your convenience.
3. Add forms on every page on your website with high traffic
You need reliable software that will attract your visitors' attention and guarantee the safekeeping of their information.
Your website is a dud without great lead forms to collect email addresses and other information about visitors. If you have no way of getting in touch with them, it’ll be impossible to get enough leads to meet your goals.
So, spread your forms across your website for users to provide their contact information. Many forms mean many leads.
Your forms themselves have to be great, though. Leads are only as good as the lead generation forms that capture them.
Formidable Forms is a great lead generation tool that makes it easy for even novice website owners to create forms that suit their brand image and collect leads. From contact forms to surveys, your website visitors will love what you create.
If you’re not too keen on coding or building forms from scratch, Formidable Forms uses a drag-and-drop builder to make it easy and lets you track the progression of your forms to stay on top of their performance.
But, Formidable has a wide range of tools.
There are a few techniques you can use:
- Build an interactive quiz for your site
- Create an online calculator lead magnet
- Use Formidable's User Flow to track visitors
You can even offer something free in return for filling out a form. Then, adjust your customer flow to put your forms for the blog posts where your visitors will see them.
Getting traffic leads has never been easier.
4. Use exit-intent technology
Did you know that 55 percent of users spend fewer than 15 seconds on a web page?
That’s not enough time to attract their attention, keep it, and then persuade them to take action on your site. If you’re going to generate the number of leads you want, you have to think of how you can reach that goal even when users are intent on leaving.
OptinMonster has exit-intent technology that tracks users' movements on your site and determines when they’re about to exit without taking action.
When users gravitate towards the exit button, it triggers a popup notification enticing them to sign up. It could be a lead magnet that many users gravitate towards or a simple nudge to convince them to subscribe.
Once you have their email, you can turn them into paying customers.
Check out other exit intent popups for WordPress.
5. Implement live chat to increase conversion rates
The average response time from companies' customer service is 12 hours.
For many, this is far too much time to get a reply. With technology rapidly advancing and making it easier for businesses and consumers to connect, it’s not surprising that users expect faster response times.
Live chat can solve these irritating problems for your visitors and help you generate more leads by being readily available to help them out. If they have questions, they can answer them immediately rather than wait for a representative to contact them. It saves time and annoyance and puts you in a positive light with users.
Phone service calls could also be a great alternative to live chat. This could be implemented with a simple request and a callback form or a contact information form.
6. Revamp your content marketing plan
You can’t generate better leads with stale content that doesn’t give users value or insight.
You must start with high-quality content that users can’t get enough of to capture enough leads. Valuable content will also do better with Search Engine Optimization (SEO), rank you higher on Google’s SERPs, and get increased organic traffic, which Google's Search Engine favors.
If your site ranks higher on Google, it's easier to find your website, which means more qualified sales leads for your product or service!
So, return to your buyer personas and create content based on your findings. What are your customers' pain points? What problems do they need help solving, and how can your content provide that?
Use Google Keyword Planner or Buzzsumo to research keywords your audience is looking up frequently so you can create quality content around it.
7. A/B test your site
Your site will never kick off if you aren’t evaluating its progress and optimizing it for conversions.
There are psychological reasons why visitors might click a CTA with a green button but ignore the same button if it’s red. You can optimize your entire site by A/B split testing different elements like this, so it’s a lead generation machine.
It’s important that you only test one element at a time. Otherwise, it’ll be impossible to tell exactly what caused higher or lower conversions. Common elements to split test are:
- CTA copy
- CTA colors
- Website copy
- Headlines
- Placement
- Images
8. Publish testimonials for social proof
You need to present your site as a credible source of information they can rely on, and a great way to do this is with social proof.
Social proof can be anything from client testimonials to customer reviews to logo badges displayed on your website's homepage. Its purpose is to gain the trust of your visitors, which increases the chances of converting leads.
Implementing user-generated content on your site is a great way to take advantage of social proof marketing while including your web traffic in the experience.
This is anything your audience has created that represents your brand, shares thoughts on it, or comes from relationships you've nurtured. When positive, this could boost your credibility and help you generate those leads.
9. Create a seamless UX to optimize your website
Consider how users navigate through your site.
Do they face any challenges while they’re there? Does the design help them easily explore your site, or does it hinder the experience? Are they moving down your sales funnel correctly?
To generate leads, you need to create a seamless user experience (UX) for visitors that makes navigating your site easy as pie. With a solid UX strategy, visitors will know exactly where and when to go on your site. It adapts to their behaviors and actions rather than the other way around.
One common strategy is creating a landing page as your lead generation page. This will send users to your page, which has only one purpose—your lead gen form.
Make sure your website is mobile-friendly and that your website design is error-free since there are more than four billion mobile users worldwide, according to Statista.
Use Google’s Mobile-Friendly Test to determine if your site isn't mobile-friendly. If not, fix it immediately.
10. Put strategically placed CTAs for more conversions
Use calls to action (CTAs) to tell your visitors what to do next.
They don’t want to think too hard, so don’t make them. Instead, give them the necessary information by insisting they act on your website.
You want to make it easy for them to get from point A to point B like it’s a no-brainer. Tell your visitors what to do by inserting CTAs on your website. Don’t make them guess what action they should take next.
Proper web design makes it simpler for visitors to understand what to do on your website to get the desired experience. If you want more leads, encourage your visitors to take that action.
Always optimize your CTAs to stand out and use the right language and colors to increase click-throughs.
Ready to generate more leads on your website?
It’s exciting to watch the number of visitors to your site increase every time you analyze your data.
But if those numbers aren’t meeting your expectations, it’s time to do something about it.
Consider your website's different elements that could be improved, from the copy to the content to the UX, and revamp your lead generation strategy. Consider how your website solves your audience’s problems or gives them something insightful to chew on and set out to make it even more useful to them.
However, hopefully, these tips for getting leads to your website will help grow your business. You can get more leads by following at least a few tips.
Want to take capturing leads from your website a step further? One way to do it is by using the best lead generation plugins!
If you enjoyed this, follow us on social media like YouTube, Facebook, and Twitter for more lead-generation tips and tricks!
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Hi,
Thanks for sharing this knowledgable article to generate more leads for your site. I will definetly apply your tactics on site and will see the results.
Regards,
Deepak
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