How to Make an Interactive Quiz in WordPress

Want to know how to make an interactive quiz in WordPress? This guide will show you how to make one step-by-step with Formidable’s new interactive quiz feature.

Approximate read time: 6 minutes

Are you struggling with lead generation?

Popups, forms, and everything else hasn’t helped. And interactive quizzes seem like they’re the antidote to that problem.

But how do you make an interactive quiz? You don’t know how to code.

With this guide, you don’t have to. We’ll show you how to get an interactive quiz on your website today with Formidable Form’s new interactive quiz feature.

So, let’s get started.

What is an interactive quiz?

An interactive quiz is an online form where a user answers a series of questions to get a result.

These can be knowledge, personality, celebrity matches, and more. And you see them everywhere now. 

Which Marvel character are you? Which celebrity would you be in another life? How much do you actually know about Manchester United?

The list goes on and on.

But, you see so many of them because they’re so effective. Interactive quizzes are great at generating leads, gathering a contact list, learning more about your customers, or if you’re just doing it for fun.

Quizzes are an excellent way to connect with online users.

What are the benefits of interactive quizzes?

You've missed many opportunities if you haven’t used an interactive quiz yet.

Besides being fun, they have real benefits for your website and business. Here are a few:

1. You engage with your audience
2. Great for Search Engine Optimization (SEO)
3. Spread brand awareness
4. Great for educational purposes

Let’s dive into these in some more detail.

1. Interactive quizzes engage your audience

Whether you’re a business or a blogger, increasing engagement with your audience is your number one goal.

And interactive quizzes are perfect for that. Imagine a website visitor arriving on your website and they see two different options: a static form and a fun trivia game.

Which do you think they’re more likely to interact with?

People enjoy interaction, and interactive content can lead to 2x more conversions than passive content. If you’re struggling with conversions, that’s too good to pass up. And, it’s an easy way to transform that visitor into a lead, email list subscriber, and more.

Interactive quizzes = more audience engagement. Simple as that.

2. An interactive quiz can improve Search Engine Optimization (SEO)

If you’re unfamiliar with SEO, it’s the science behind boosting your rankings on Google and other search engines.

And one of the key metrics Google uses is the time a user spends on a page.

That engagement we talked about above means more time spent on your website. And that means an increase in your odds of ranking higher on Google. If people are staying on your page, they like your content. And Google sees that.

So, more audience engagement and rankings bump? Call that a win-win.

3. Interactive quizzes spread brand awareness

What’s the only thing people love more than taking an interactive quiz?

Sharing it with their friends!

Interactive quizzes are shared widely across the web. And that increases your brand awareness. Each user that takes the quiz is exposed to your fantastic brand, and that’s attention companies pay large amounts of money to capture.

Not to mention the sales opportunities. Subtly add product recommendations to the quiz, and each share on social media becomes a potential sale.

Stop us if this all seems too good to be true.

4. An interactive quiz is perfect for educational purposes

Have a need to make a quick quiz or online exam?

Look no further than an interactive quiz. With these quizzes, you'll quickly catch students' or employees' attention. And they'll be more likely to complete them, too. And they have a variety of uses.

Need to create a spelling test? How about a science quiz? Or a Learning Management System (LMS) quiz? All of these are made better with interactive quizzes.

Engaging content helps education, and interaction is engaging.

Types of interactive quizzes

Not all quizzes are created equal. At least, not in every situation or use case.

Each quiz has its strengths. And different types of quizzes are helpful for different situations. But we’ll highlight the most common quiz types to help you understand them better.

Here are the top types of quizzes:

• True or false quiz
• Survey
• Multiple choice quiz
• Yes or no quiz
• Trivia quiz
• Scored quiz
• Poll
• Personality quiz
• Knowledge tests
• Outcome quiz

Each of these serves a different purpose for your business, so it’s best to think about how you’ll use it and what your goals are.

How do I make an interactive quiz with Formidable Forms?

Making a quiz interactive is a simple process with Formidable Forms, one of WordPress's best form and quiz builders.

With its simple drag-and-drop form builder, you have an easy and fun quiz maker at your fingertips.

Get Your Quiz Creator Today!

So, to get started, install and activate the plugin. Then, simply follow the steps below.

There are four easy steps to follow:

1. Create your quiz form and add questions
2. Change quiz outcomes
3. Define the outcome logic
4. Display your quiz

Let’s get started.

1. Create your quiz form and add questions

Inside your WordPress dashboard, go to Formidable → Forms → Add New.

Here, you can select to create your form from scratch using Blank Form. Give your form a name, and then start creating.

Here, you can add your form fields to start customizing your quiz. In addition, you can edit the settings of the field on the left-hand side.

While building your form, you’ll notice you can add conditional logic to your quiz. 

So, if you want to show/hide questions based on previous answers, you can do it easily from here.

Once your quiz is set up, it’s time to turn on the quiz feature.

2. Change quiz outcomes

To do this, go to Settings → Actions & Notifications → Quiz Outcome.

Inside the quiz settings, give your quiz action an Action Name. No one will see this besides you, and it’s only there for easy reference.

You can customize the following:

3. Customize the action name
4. Choose when the action is triggered
5. Upload an image to show with the results
6. Add results you want to display in the Visual/Text editor
7. Add additional outcomes
8. Add the conditions for the outcome to be met

3. Define the outcome logic

Now we want to set up the outcome paths for your visitors.

Within the Quiz Outcome settings, you can adjust how you want your quiz to handle user answers. Click Add Outcome Conditions to customize the settings.

Now, let’s say you want to weight your answers so certain choices lead a user toward a certain outcome based on an answer.

For this, simply add the same outcome condition to weight it, like this:

So, the result will be the outcome with the highest number of submissions. If there’s a tie, it shows the outcome with the lower ID.

Once you’re finished customizing these settings, you can Update to save.

4. Display your quiz

Now that you’ve created your quiz, you may wonder, “How do I host an interactive quiz?”

You didn’t think we’d leave you hanging, did you?

Head to your WordPress website and go to the page where you want your form to show.

Create a new block, and search “Formidable.” Click the Formidable WordPress block, then choose your quiz from the dropdown menu.

The other option is to use a piece of shortcode.

Go to Formidable → Forms and click <> underneath Actions to use this.

Then, select Insert manually and copy the WordPress shortcode.

Last, go to your page or post and paste the shortcode into a Shortcode block.

If you get confused at any point, simply refer to our Knowledge Base documents to get you back on the right path! Plus, you can see additional ways to score your quiz.

Supercharge your quizzes with Formidable Forms

Formidable Forms is WordPress's simplest (yet most advanced) drag-and-drop form builder.

Sure, its new interactive quiz feature makes it a fantastic quiz creator. But, now it competes with the top quiz plugins for WordPress like Quiz and Survey Master, Quiz Cat, HD Quiz, and WP Quiz.

But, where they differ is the power they give you. With Formidable, it’s simpler than making a Powerpoint.

You see, Formidable doesn't only handle outcome-based quizzes. It handles all quizzes.

You can quickly create outcome quizzes. But, if you want to calculate student scores? Even easier. And you can easily add conditional logic to your quizzes to create different paths for users.

Want to make a quiz go viral? Formidable is for you.

But we're still not done.

Formidable has many native integrations that make it easy for you to use the data you collect from your WordPress interactive quiz.

Send it to Google, convert the answers to a PDF and email it. The options are yours.

And, if you have other forms on your website, Formidable handles those as well:

• Capture an email address with contact forms
• Accept payments with order forms
• Engage customers with conversational forms
• Get feedback with a customer survey
• Remove branding with white labels
• And so much more

If you need a lead generator on your website, Formidable has your back. 

And don’t worry about WordPress theme compatibility. Formidable is extremely friendly.

Wrapping up

So, do you realize the power of interactive quizzes?

Even the simplest quizzes can have huge effects on your business or website. And with this post, you learned how to put one on your site today.

So, if you enjoyed this post or have any questions, let us know in the comments.

Last but not least, give us a follow on Twitter, Facebook, and YouTube for more WordPress info!

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