Did you know that your WordPress forms can include multiple options for online payment processing? Let your users choose which they prefer or even choose to send a check instead of paying online.
Why should I offer multiple gateways for online payment processing?
Research has revealed that 50% of regular online shoppers cancel a purchase if their preferred payment method is not available. In addition, according to a recent survey, 40% said they would feel more comfortable purchasing from an online merchant who offers multiple payment gateways. With your competition only a search and a click away, it is vital to make your online payment forms as user-friendly as possible.
Even in this increasingly online world, many modern websites lack alternative payment methods. Since the checkout and payment process can make or break a customer’s user experience, it is critical to offer the best and most popular options for online payment processing. This has many benefits including:
- Increased customer convenience
- Increased sales volume
- Redundancy if one payment provider has issues
- Helps your website look more professional
- Improves your brand global reach
- Maximizes customer retention
With so many benefits, now is the perfect time to re-examine your payment forms. Adding one additional payment method could have a huge positive impact on sales figures.
How can I add optional online payment processing to my WordPress forms?
Step 1 - Choose payment gateways
Your choice of payment gateway depends on your unique needs. For anyone just starting out, I would recommend a combination of the WordPress Stripe plugin and the WordPress Paypal plugin for Formidable Forms. See which license type includes your chosen payment add-ons on our Pricing Page.
These payment gateways are easy to setup, and give a great customer experience. They're also very popular, so your website users probably already know and trust these payment methods. Please note that your site will require an SSL certificate to process Stripe payment forms, or return users directly from PayPal forms.
Step 2 - Calculate the total price
Step 3 - Setup the payment form action
Click on the form actions tab on the form settings page. At the top of this screen you will see the "Add New Action" section, with icons for each available action. Click to add a Paypal form action, and again to add a Stripe form action. Configure these form actions to use the amount specified in the Total field in your form.
Step 4 - Use conditional logic
To ensure that the correct payment form action (and only that action) is triggered, use conditional logic. Add a radio button field to your form with "Pay via PayPal" and "Pay via Credit Card" as the two options. If you would like to allow a check by mail, include this in your choices as well. Then, add conditional logic to each of your payment form actions based on this field. Each form action's logic should be set to "Do this action if any of the following match" - and then "Radio button is equal to" with the appropriate choice selected for each action.
Step 5 - Say thank you!
Manners are important and being nice is the first step to getting repeat customers. Say "thank you" in a simple email or on the confirmation page after every online purchase. A thank you email can be triggered automatically after successful payment. You can also trigger other actions after successful payment: Add to MailChimp, send a Twilio SMS message or even publish a post.
Online payment processing with options FTW
Online shopping means a vast range of options. Don't restrict your users' options when it comes to payment!
Adding online payment processing to your form is simple. Extra payment options for existing forms is even simpler. Why not take 5 minutes out of your day and see how your forms could benefit? Download the WordPress Stripe plugin and the WordPress PayPal plugin to turn your WordPress forms into payment forms.