Knowing what your website visitors do on your blog is a superpower. But can WordPress blogs track visitors? This guide will dive into the topic.
Approximate read time: 4.5 minutes
Your blog is growing quickly.
But, you want an easy way to track your visitors. For content or employees making changes, adding tracking gives you blog control.
Can you track visitors on your WordPress blog, though?
This post will answer that question and dive into your top options.
Let’s get into it.
Can WordPress blogs track visitors?
Yes, WordPress blogs can track visitors.
And you have many options available to see what they’re doing!
You can dive into the shallow or deep end of your user tracking with tools like plugins to entire platforms.
But how can this information help me?
Knowing what your visitors interact with means you can make more of it.
If your visitors love a specific post, make more content surrounding that topic.
If they’re filling out one of your forms more than others, copy what’s working and use it on others.
Or you have writers logging in and out and need to know who’s making what changes.
You have unlimited power with visitor tracking.
So, let’s dive into how you can track your blog visitors.
3 ways blogs track visitors in WordPress
There are a few ways to add tracking.
And it’ll depend on what your goals are.
Do you want to track people logging in and out of your site? Your website visitors? Or do you want a complete solution for your marketing?
Either way, we’ll cover the top ways here 👇.
User tracking
User tracking is excellent for those who want to track people logging into your website.
Whether it’s to see post changes, complete website changes, or someone editing your code.
Knowing who did what helps you fix problems fast. And user tracking is one way to do that. So, keep an eye out for the user-tracking plugins listed below.
They’ll come in handy.
Web analytics
Let’s say you only want to track visitors viewing your site.
Well, you’re in luck. There are plenty of plugins and services ready to help.
Viewing simple reports of how many visitors came to your WordPress site is easy. Plus, you have advanced reports to analyze a few different metrics.
Number of sessions/pageviews, average session duration, and how they arrived, plus more.
If you want to dive deep into the numbers, a web analytics WordPress platform is perfect.
Marketing analytics
If you’re in marketing, you’re not only looking for information on your website visitors.
You want information about your customers and conversions. Having this information means you can repeat it and get more!
There are plenty of options to help you do it. These tools dive deep into your marketing campaigns. You’ll see what’s working and what’s not. Then you adjust.
The only way to do that is with data.
Luckily, these tools will have plenty of it.
3 tools for visitor tracking
So, let’s look at some tools that can help you.
From plugins to platforms, there are a variety of options. Here are some of the most popular:
Try a forms plugin for your blog to track visitors
This may seem like an odd lead-in.
But form plugins are so much more than they used to be. Honestly, it’s tough to call them a form plugin for WordPress.
For example, let’s take a look at some features in Formidable Forms besides building forms:
- Displays data beautifully with Formidable Views
- Calculates any data you need with its calculators
- Makes viral quizzes with its Quiz Builder
- Creates an entire online store with WooCommerce integration
- Exports data to Google Sheets
- Generates a PDF using entered information with Form to PDF
- Create entire landing pages
- And track every move your website visitor makes with User Flow
We primarily want to focus on the last one: Formidable’s User Flow.
This feature on your WordPress website is a goldmine of information.
With this report, you can see every move your visitor made before filling out your form.
How long did they spend on a page? What did they click? What pages did they visit?
All in a brief report.
You can make quick changes to your website with this information. Should you move your form higher on the page? Or put it on a top-performing post, so your traffic on WordPress sees it more.
These changes can have HUGE impacts on your sales, email signups, and conversions.
So, no matter your goals, a forms plugin is a solid choice. And who doesn’t need a form?
Set up a conversions plugin
While Formidable Forms gives you a more detailed view, what if you want overview reports?
That way, you can analyze your data at a larger level to see what’s happening.
For that, a conversions plugin is perfect.
And MonsterInsights is the most popular Google Analytics plugin (GA) for WordPress.
The plugin quickly adds Google Analytics to your site and generates all the MonsterInsights reports you need.
Get real-time reports, and track WordPress website traffic and average order amount.
All without leaving your WordPress dashboard!
And if you’re a fan of GA’s custom dimensions report, fear not.
You can still get all the stats you need in your MonsterInsights analytics dashboard! It even generates a Google Search Console report for your top 50 Google search term keywords!
Talk about having excellent analytics at the tip of your fingers! Whew!
Use a CRM platform
The last option is perfect if you want conversion tracking.
Whether it’s product sales, affiliate links, or leads, having a way to track them means you can make it better.
You can grow your business by tracking website traffic and conversion rates. Then, use the built-in customer relationship tools to connect with customers.
And one of the best tools to use is Hubspot.
With Sales, Marketing, Service, Operations, and CMS “hubs,” you get tools for your business.
And Hubspot has a fantastic track record of helping businesses grow. Just look at their marketing hub tools, and you’ll understand why so many people choose them:
Plus, HubSpot integrates with Formidable Forms like a perfect piece of a puzzle.
So use Hubspot for all your marketing needs.
And Formidable can be your Hubspot form builder. (And more!)
Sounds like quite the duo 😉.
Get Your Hubspot Form Builder!
How will your blogs track visitors?
There are various ways you can track visitors.
From the simple to the detailed, there’s a solution to fit your needs. And this post gave you a few different ways to help your website.
So, don’t wait any longer! Pick one of the options and get to tracking. (We recommend Formidable if you couldn’t guess 😉)
Last, follow us on Facebook, Twitter, and YouTube for more great tracking tips and tricks!
Read more from the Formidable blog
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How to Track Form Submissions in WordPress [The Easy Way!]
How to Display a Success Message in WordPress [3 Steps!]Did you know that Formidable Forms is one of the fastest WordPress form builder plugins available today? If you're not already using it, get started with our free plugin or the full-featured pro version!
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