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Last updated on October 12, 2023 by Kyle Cash
5 Ways To Set Up WordPress Conversion Tracking
Looking for a way to set up WordPress conversion tracking on your website? This post will give you five WordPress conversion tracking plugins for your website!
Approximate read time: 4 minutes
Ever wish you could read your customers’ minds?
Conversion tracking is about as close as you can get. And setting it up in WordPress can have enormous benefits for your business.
So, this post will explain what it is, why it’s essential, and the four top ways to set it up on your WordPress site.
Let’s get started.
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What is conversion tracking?
Conversion tracking tracks how many people take the desired action on your website.
It's a type of form analytics that allows you to see deeper into the customer path.
This action could be filling out a form, purchasing, or downloading a file. But, with conversion tracking, you can understand your website’s performance and how your marketing efforts are paying off.
Some key metrics to track include:
- Total conversions
- Conversion rate
- Return on Investment (ROI)
But what can you do with this information?
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Why is conversion tracking important?
Imagine seeing a customer’s path to your goal and how that can help you.
By seeing each customer's action, like clicking ads or viewing blog posts, you can better understand what your customers want. With this information, you can adjust your customer journey and any areas of your website that need improvement.
These adjustments can directly affect your conversions and improve your ROI. And that’s just good for your business!
Below, we’ll show you 5 top ways to set up conversion tracking on your WordPress website.
5 WordPress conversion tracking plugins for your website
1. Formidable Forms User Flow
If you’re collecting customer information, you’re using a form.
Formidable Forms is the perfect WordPress plugin to help you build the ideal form for your website.
But its User Flow feature is what can help boost your conversion tracking. With a simple report, you see how your visitors arrived at your site, their actions, and how long they spent on a page.
You see every single step along the customer journey. And that helps you with your own goals!
Pretty cool, right?
And this is for any form your visitors fill out, including:
If you run a few WooCommerce stores, Formidable has an integration for that, too. So, WooCommerce conversion tracking is made even easier!
You can try out the free version of Formidable Forms to test it, but snag the premium plan to get the powerful user tracking options.
So, that’s one of the best ways to track conversions on your site. Let’s look at the next one.
2. MonsterInsights
MonsterInsights is one of the most trusted plugins in the WordPress world.
And that’s because of the quality you get from its user-friendly dashboard.
Here, you can see all your metrics, such as:
- Number of sessions
- Pageviews
- Session duration
- Device breakdown
- Demographics
- New/Returning visitors
- Top Posts/Pages
- Top referrers
Using this information, you can adjust your marketing strategy to target your highest-performing pages or focus on getting more referrals.
If you want more advanced tracking, you have to upgrade to a Pro package where you can get:
- Forms tracking
- Google Optimize
- Custom dimensions
- Advanced reporting for eCommerce
For a reason, MonsterInsights is one of the most popular analytics tools, and this is just one small example of how you can use it.
3. Site Kit by Google
Who doesn’t love a look at their data?
And Site Kit by Google delivers that beautifully and freely!
Check how many impressions you’ve had, how many clicks, and how many visitors from the search. But you can also check your top landing pages to see what’s bringing your visitors to your website.
Use this information to apply CTAs, lead-generating forms, and other conversion-tracking tools to convert more visitors!
Plus, using Google Adsense, you can connect your account to see your earnings and more for Google Ads conversion tracking!
While a bit more basic than other options, it’s free and gives you some good information!
4. PixelYourSite
You know the need for Facebook Pixel if you're running Facebook ads.
This code helps you optimize and build your Facebook ad audience. However, it’s usually a pain to set up, and you’d have to use Code Snippets or another plugin.
But PixelYourSite makes it easy for you.
Then, you can easily see your Facebook conversion tracking in your Google Analytics account.
Track certain events, see what is performing the best, and then make adjustments as necessary.
To enhance its features even further, you can easily integrate with Easy Digital Downloads and WooCommerce.
5. WooCommerce Conversion Tracking
If you want a WooCommerce plugin that tracks your Google Adwords conversions, you can’t go wrong with this plugin.
Developed by weDevs, this plugin inserts Pixels from Facebook, Google Ads, and Twitter and lets you analyze the data from different campaigns.
Basically, it’s eCommerce conversion tracking made simple.
However, you’ll have to be using WooCommerce and purchase a separate subscription to use it.
But, if this isn’t a problem for you, then enjoy!
Ready to set up conversion tracking on your website?
Whether you run an eCommerce store on Facebook, a company with Google Adwords, a simple blog with a Google Ads account, or you’re an affiliate, having a way to track your conversions is essential to growing your website.
And with these five options, you’re ready to get started. So, don’t wait any longer. Choose your tool and boost your business!
You may wonder how to track conversions in WordPress, and you can check out this guide on tracking with the Google Tag Manager for an alternate way. Or, check out this guide on how to track website conversions with Formidable Forms!
And if you want more awesome tips and tricks, follow us on Twitter, Facebook, and YouTube!
Read more about user tracking!
What Is Form Analytics? [And the Best Tools for It!]
How To Set Up WordPress Lead Tracking [3 Best Ways!]
How To Track Form Submissions in WordPress [The Easy Way!]This article may contain affiliate links. Once in a while, we earn commissions from those links. But we only recommend products we like, with or without commissions.
