Are you trying to create an effective survey for your business? These are the seven best survey examples to help guide your project!
Let’s be honest: creating an effective online survey can be tough. We don't know about you, but for us, studying good survey examples is really helpful.
That's why we put together this article covering the best business surveys for everything from market research to employee satisfaction.
In this article, we’ll show you seven of our favorite online survey examples for businesses and we’ll also provide some tips on how to create your own with this powerful survey tool.
Let’s get started!
1. Employee engagement survey
As a business owner, increasing employee engagement can help you improve productivity at the workplace. This process usually starts by figuring out how your workers are currently doing.
An employee engagement survey can be the perfect tool for this task. It will provide you with data that can help guide your management and hiring decisions.
Formidable makes it easy to create a survey with this employee engagement survey template:
As you can see from the progress bar at the top, we’ve organized this survey into several sections. Using separate pages can help your employees focus on each question individually.
In addition, it can make sure that you’re addressing all the important elements when you're creating the form. (Progress bars are also a great way to keep people from feeling overwhelmed on longer forms/surveys).
Finally, you may have noticed that our example doesn’t ask for a name. Anonymous surveys might help to ensure honesty. However, if you wish to speak to employees about their results, you might want to add an optional field for them to identify themselves.
2. Customer satisfaction survey example
If you work in sales, customer satisfaction is probably an important metric for your business. Happy customers leave positive reviews that can encourage more purchases.
However, even unhappy customers can provide valuable insights about areas where your organization can improve. So a customer satisfaction survey with good survey question choices can be an essential source of data.
With that in mind, we recommend using a Likert scale in your next survey. A Likert scale enables your users to respond to a question based on a simple five-point rating. This makes the question easier for your visitors to answer, and simpler for you to analyze.
We added one to our basic customer feedback survey in this example:
This simple field can help you create the ultimate WordPress evaluation form.
3. Online surveys with conditional logic
Conditional logic questions impact the rest of the survey.
For example, you might have a question asking survey takers where they live. If the user selects “USA”, they’ll only be shown American cities when entering their full address (and so on).
Conditional logic fields can also be used to create dynamic options. For example, if you're using our wedding party RSVP form template, you can make the Are you bringing a guest? field conditional to only show guest-related questions if users answer Yes:
We like this feature because it eliminates unnecessary fields and keeps your surveys as short as possible.
As a result, your users only see the questions that are relevant to them. This can decrease the time they spend searching for relevant options, which makes things like online RSVP forms easy to use.
This personalization technique can improve the overall User Experience (UX) of your forms. Furthermore, since it cuts down on options and fields, it can make your survey look less busy.
4. Poll survey questions
A poll-type survey has many potential uses. For example, you could create a feedback survey for your organization to find out what the best day for a meeting would be. Or you could add a fun trivia poll to your website to offer an interactive customer experience.
One of the best parts of a poll survey is that your users can see how others have responded. Adding a way to display results when creating a poll in WordPress can make your content more engaging.
You might also consider using buttons for any radio or checkbox fields. This can make answers stylish and easier to understand at a glance:
You might also want to display interactive survey results. Here’s an example of user answers to the question in the previous example:
Users can hover over any of the options to see their labels, vote counts, and percentages. This can help them feel connected to other respondents on your website.
Polls can be especially helpful for starting conversations in your comments section. This is because your users can view and comment on other people's opinions.
Nevertheless, you’re free to display poll results wherever you like. All you have to do is insert the graph with a simple shortcode.
5. Net Promoter Score (NPS) survey example
Understanding the big picture in your organization can be key. Large-scale information like this can help you make accurate, effective changes.
And one of the best ways to do that is to take advantage of our Net Promoter Score (NPS) template:
NPS is a metric to measure a customer’s loyalty to your company. You can use it to predict your organization’s growth or find room for improvement.
Our Net Promoter Survey forms don't just collect information, however. They also calculate what percentage of your audience will likely spread positive – or negative – information about your business.
Thanks to this feature, you can spend less time calculating and more time making meaningful changes. Plus, it’s easy and fast for users to fill out.
You might consider sending an NPS field out as a one-question survey to increase your number of responses.
6. Lead generation forms
Lead generation forms help you gather information about potential new customers. Since these usually use very few fields, they may not be what comes into your mind when looking for an example of an online survey.
Nevertheless, they can be an essential way to collect data. For example, you might want to find other businesses to work with. In that case, you might use our B2B Leads Form:
With just a few questions, this form has the potential to expand your business. However, having an effective design is critical.
For instance, one important element to consider is your Call To Action (CTA). Try to include a clear reason for visitors to sign up, such as a coupon offer for customer-facing leads. This can help to encourage more entries.
7. Contact forms
Contact pages are simple yet powerful forms for any type of website. If a user needs to reach out to you, these surveys make the process clear and easy.
Additionally, they can help you stay organized. Rather than sifting through your emails to look for customer queries, you can simply look at your contact form’s entries instead.
Whether you start with a template or from scratch, you can use Formidable Forms to customize contact pages to meet your exact needs. Here’s an example of a basic contact form template made in Formidable:
You can also use advanced functions to make the most of your messages.
For example, if you run a website with a partner, you can create a contact form with multiple recipients.
You could also improve the UX of your contact form by:
- using Ajax to avoid page refresh,
- turning it into a conversational form so users are only asked one question at a time,
- creating a modal survey in WordPress that opens on the click of a button!
Which of these online survey examples inspire you?
Building effective online survey forms can be tricky. Fortunately, reviewing some top business survey examples can make this process a little easier. Once you understand what's possible, you can start to visualize your own design.
In this article, we covered several different types of surveys. We looked at the best question types for gauging employee satisfaction and generating leads. We also showed you examples of online surveys with more advanced features for collecting feedback, such as conditional logic and NPS fields.
Formidable Forms can help you create all of these types of business surveys and more. Pick up WordPress's most powerful form maker today!
And now we want to hear from you! Let us know below which of these WordPress survey examples you prefer.
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