Want to show one question at a time on your WordPress website? You have many options — Google Forms, Microsoft Forms, and more. But, which do you choose?
Have you been struggling to get people to complete your forms?
It’s a common problem; static forms just aren’t engaging. In fact, it’s one of the biggest problems for businesses and connecting to their users. But, you don’t have to let those leads just disappear.
Showing one question at a time keeps users on forms for longer, which means more leads for your website. And that’s what you’re after, right?
Below, we’ll show how one question at a time forms help your website. Plus, we’ll show you how to use this feature with the top platforms.
Let’s have a look.
- Why is it important to ask one question at a time?
- How to show one question at a time on your website
Why is it important to ask one question at a time?
Have you ever filled out a standard form?
It’s pretty boring, right? Name: *enter name*. Email: *enter email*. We’re getting bored just thinking about it. And we’re certain you’re the same.
There had to be a better solution. Luckily, whoever invented one question at a time saved us all.
But why is it effective?
It turns out there are many reasons:
- Reduced bounce rates. Filling out a standard form is dull. Showing one question at a time engages users and keeps them on the form. This helps your team monitor your digital channels to identify experience gaps.
- Increased conversions. Because it’s more engaging for users, they’re more likely to fill it out. This means more leads for you and your business and unlocking insights hidden deep in your customer base.
- Pair perfectly with other features. Conditional logic and one question at a time are perfect pairs. Only show fields that are relevant and hide the fields that aren’t.
Conversational marketing (as it's called) is a superior form of marketing you should use today.
But when would you want to use one question at a time?
When you would use one question at a time on your website
One question at a time has many use cases.
One question will be helpful whether you’re using it with a financial services website or testing your customer journey to uncover areas you can improve. It’s a very flexible feature.
Here are a few of the more popular examples.
Get more emails with simple contact forms
That’s right. You can use one question at a time to capture a personal email address. Visitors have seen standard forms, and they’re old news. One question forms engage customers and make them more likely to reply.
Any areas of opportunity to automate lead generation are excellent moves.
Plus, it’s just more fun for your user, right? Let’s all help make forms less boring.
Gather feedback using surveys and questionnaires
Want to collect some feedback for human resources? Maybe you’re surveying men for their favorite sport?
One question at a time makes surveys and questionnaires simple.
Also need it for customers? After all, listening to your customer base is the best way to increase customer loyalty. One question is perfect if you want to use a Net Promoter Score (NPS), Likert Scale, or radio buttons.
This feature adds a whole new ability for your team to pinpoint key metrics for your business.
Bring in more leads with quizzes
If you’re a Customer Experience (CX) Professional, you know that presentation can have a huge impact on customer satisfaction. And one question at a time pairs perfectly with quizzes for a simple and engaging presentation.
Whether it’s employees or customers, the one-question format gives a much better experience.
You can also use quizzes for educational purposes or lead generation. The options are endless.
How to show one question at a time on your website
Okay, now that we’ve covered the benefits and when you’d use one question at a time, let’s cover how to do it using the most popular methods.
Use Google Forms for one question at a time
How do you present one question at a time in Google Forms? Turns out, it’s effortless.
Go to your Google Forms account, and under Create a New Form select Blank or select a template to get started.
Next, customize your first question. When you’re finished, select the three menu dots. Select Go to section based on answer.
Next to each answer, you can change Continue to next section if you want to adjust the user path.
And that’s how to show one question at a time in Google Forms. You can now create any form type you want.
Try making a Google Form quiz one question at a time example!
Use Microsoft Forms for one question at a time
The process is similar when you use Microsoft Forms to show one question at a time.
First, start by creating all the questions in your form. Next, we’ll follow a similar process to what we did with Google Forms using “branching.”
Choose the question you’d like to branch, select More Options, and then Add Branching. Here, you can choose the path for each answer.
And you’re done!
Use SurveyMonkey for one question at a time
SurveyMonkey takes it a step further and provides an option for one question at a time.
From the SurveyMonkey form builder, select the Design Survey tab. On the left side, you’ll see Survey Format. Click it.
Next, select One Question at a Time, then click Save. And you’re finished with your SurveyMonkey form.
Use Qualtrics for one question at a time
To use Qualtrics to show one question at a time, we’ll also use branching logic.
While editing your survey, click the Survey flow icon in the navigation bar.
Then, select Add Below or Add a New Element Here, then select Branch. Click Add a Condition to set up your branch.
You can add more elements to the branch as needed. Make sure you only have one question displayed in each block for a one question at a time experience.
Use WordPress forms for one question at a time
If you’re already using WordPress, you don’t need to use any other options. You can keep everything within WordPress and keep it simple.
By the way, conversational forms and one question at a time forms are basically the same thing, just different terms.
So, first, install and activate Formidable Forms.
Next, go to Formidable in your WordPress admin, and create a new form or select one you already created.
Then, go to the Settings tab and select Conversational Forms. Toggle the switch on and customize your settings, and that’s it.
Now every form field (text, radio buttons, etc.) you add to your form will show up with one question per page. Easy, right?
Use Typeform for one question at a time
With Typeform, you don’t have to do anything to get one question at a time!
All of their forms are automatically one question per page. So, if you choose Typeform, a lot of work is already done for you. The only downside is it doesn’t easily integrate with WordPress.
Keep that in mind if you have a WordPress website.
So, how do you present one question at a time?
You’ve got a lot of options here.
You've got many choices, from using Google Forms to show one question at a time to using WordPress. And, speaking of WordPress. We recommend keeping everything in-house with a WordPress plugin if you're already using it.
And that’s why we recommend Formidable Forms. Sure, it’s our plugin, but the features it gives you for one question at a time are hard to match. Check out the full list to see what we mean.
But, to wrap up, we want to know which one you like the most. So, let us know which method you prefer in the comments and why.
For more on one question at a time, check out the posts below to learn more!