Want to put a conversational form on WordPress? This guide will help you do it easily with the Formidable Forms Conversation Forms feature.
Did you know that marketing automation (like a WordPress conversational form) can increase lead generation by 451%?
Filling out standard website forms reminds everyone of going to the doctor. It’s no fun.
Website visitors enjoy a more natural experience while filling out conversational forms. It's more like speaking to a person.
Today’s post will guide you through how to build your own conversational form using a powerful plugin, Formidable Forms.
Let's get into it.
What is a conversational form?
A conversational form is a way to turn a normal form into a conversation. Instead of filling out standard fields, you move one question at a time through a form. Chatbots and conversational forms work similarly.
And it's a key piece of conversational marketing.
Let’s look at an example.
Imagine you have a property business. You rent out properties to people for short and long-term stays.
One of the best ways to increase your business is customer reviews.
You direct customers to your review form landing page after their stay. You placed a conversational form on this page.
Instead of looking like a standard form everyone knows (and hates), it’s one question at a time, like a conversation.
It’s more interactive. It’s more fun. And increases engagement with your customers/subscribers.
And more engagement means more reviews to show on your website. When 88% of customers trust user reviews as much as they do personal recommendations, those reviews are crucial.
So this is just a small example of how conversational forms help. Let’s highlight the benefits quickly.
How is using a conversational form beneficial?
Past online forms always followed a standard pattern. Fill out field after field, verify some of them, then submit.
So when something different comes along, it naturally catches people’s eyes.
Conversational forms have a few more benefits, though. Here are a few:
- Closer to natural communication
- More personal (like using the name they typed in)
- Gets users' attention more easily
- Less form abandonment leads to higher completion rates
Everyone is used to average WordPress forms. That’s why we all scroll right past them.
You know what people don’t scroll past?
An attractive and well-designed conversational form. Many plugins handle this: WPForms conversational, Fluent Forms, and Typeform alternatives.
But there’s one plugin that does it best.
Formidable Forms.
How do I make a conversational form in WordPress?
There are three easy steps to follow to put a Formidable Forms conversational form on your website:
- Create and customize your form
- Set up conversational form settings
- Add the form to your website
The ability to make conversational forms is a part of our Business plan. So, head to our website and grab our plugin to get started.
We get it if you're uneasy about paying for a form-building plugin. That's why we included a way to get your money back.
Try it for 14 days. Contact us if you don't like it, and we'll get your money back to you.
We think you'll like what you try, though. We've worked hard on it.
Step 1: Create and customize your form
Once you've installed and activated Formidable Forms, head into the plugin inside your WordPress dashboard.
Now, create a form, or use one of our 150+ form templates to make things easier for you.
To do this, go to Formidable → Forms → Add New.
Inside this editor, create your form using our drag-and-drop form builder to place the form fields you want to use.
You can edit the form's look from the customization panel on the left. Change the color of the buttons, borders, text, and more.
Once finished, go to the Settings tab and give your form a title and description. This is where you can find the shortcode if you want to add HTML to display your form.
Step 2: Set up conversational form settings
Under the Settings tab, click Conversational Forms in the left panel.
Enable the conversational form by clicking the Turn on conversational form mode toggle.
Once you enable this feature, more options appear.
Set the progress bar a visitor sees, the Continue, and Start Button text.
Once finished, click Update to save the settings.
Step 3: Add the form to your website
Now, it's time to display your form. If you'd like to preview it first, click Preview in the top left and select On Blank Page, In Theme, or On Landing Page.
To embed the form on a page, go to the page and open the block editor. Search 'Formidable Forms'.
Next, choose the block and the conversational form from the dropdown menu.
Then update the page, and your conversational form is live!
Why use Formidable Forms to create a conversational form
Formidable Forms is a WordPress plugin that makes creating forms effortless. From design to functionality, it’s all covered.
For example, a customer comes to your site to leave you a review. With a standard form, they may get bored and end up not filling it out.
That's valuable feedback lost.
With a conversational form, they get one question at a time, simulating a conversation-like experience. This means higher completion rates and better feedback for you!
This may seem small, but it greatly affects how customers interact with your forms.
Interactive forms become more personable and less computerable (did we just make a new word?)
With a conversational form, take a visitor through a process step-by-step with only one question per page. Plus, set up the questions more naturally and fun to create a better customer experience.
These options are great for survey forms, contact forms, and more.
But that's not all. You also get:
And so much more. Check our complete list of features for everything Formidable can do.
Ready to make your conversational form in WordPress?
Now you see how easy it is to build a conversational form in WordPress.
If you enjoyed this post, you'd enjoy learning more about conversational form design. And we've got all you need to know.
If you're still unsure of Formidable Forms, check out the complete list of features. The value you get for the money is fantastic value.
Also, if you're on social media, follow us on Facebook and Twitter for more tips on improving your WordPress website!
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Looks like a multipage form and the only difference I see is there's a continue button aside from the forward and backward button.
Are there any other differences between multipaged forms and conversational forms?
There are many differences and advantages to the new conversational forms. One major difference is the auto-advance feature when using fields like drop-downs, radios, etc. When a user makes a selection, the form auto advances to the next question.
Additionally, keyboard commands can be used to navigate to next/previous questions.
One of the major advantages is the ease of building this type of form over creating a form with multiple pages. Prior to conversational forms, if you were building a 10 question form, you would need 10 question fields, and 9 page breaks. Now you simply add your fields to your form, and we take care of the rest. Easy Peasy.
If it drive conversions, why not making it easier to really track conversions with Google Ads or Facebook Pixel? Still looking for an easy integration into Formidable Forms...
Why not make the questions in a 'bubble' format? Like a text message.
Hey, don't steal our thunder...we are actually working on this feature, but it's going to be epic so keep your lips sealed until it launches. 🙂
not yet launched aaah !!
This is a great update! While this type of funtionality was built into Formidable a while back (I've used it for "multi-step" forms), this makes it so much easier to implement!
Yep, should make building this type of conversational form so much easier. We also have some enhancements planned to take these even farther. Stay tuned!
I like the new conversation form. Mabye someday we can quite using Typeform. However there are still a few things I'm missing.
1. Lay-out / flexibility: at the moment title and description are used, I much rather would be able to start the page with a html block within the form.
2. This goes for all the forms, but I wish data would be "hold" when you accidentally refresh the page.
3. Transactional forms don't place nice with a few Formidable functions. For example the 'unique' feature doesn't work that great. It would be better that somehow the field would be checked at the moment you fill it in instead of submission. Normally this isn't a issue but now the form "resets" and the error isn't clear untill you've pressed start and reach the field that has the unique error.
Another field that doesn't work that great is the e-mail confirmation field.
4. Additional styling for the transactional form would be nice.
5. I would rather see this as a basic functionallity in Pro instead of another add-on 🙂
Is there a way to skip the button? I want it to open in a sidebar and want it to start on page 1 of the form without having to click another button. Can this be done?
Hi Adam, there isn't a way to do this currently. This is a brand new feature for Formidable Forms and while it does currently have limitations, we wanted to get it out there and start collecting feedback and feature requests so we can focus on what you guys really want for phase two. I have added this suggestion(and I think it's great by the way), to the list so we can get this added.
This feature request is in your list since months! A real conversational form wouldn't have a submit button if it is not needed (e.g. if there's only an option field).
There are some additional shortcomings:
- Hard-coded enter icon on the button (bad!)
- No way to disable button on pages where it is not needed
- No way to define other objects on the "page" (e.g. HTML for explanations or hidden fields for tracking or JS). The "old" paging does a good job when it comes to show more than one field on a "page"
It would have been enough to make single-selection-fieldtypes interactiv. Try class frm_submit on an option field, and you can see the behavior. Only caching values and "frm_final_submit" should be fixed.
Looking forward to release 2.0 ...
Thanks for the feedback, We'll log it and get to work. We are all looking forward to version 2.0!
Is it possible to add this option in a multistep form?
Or add more fields on a single page?
Conversational forms are intended to show one question at a time. You can create multi-page forms with Formidable that contain multiple questions per page.