Are you trying to create a beautiful page to advertise your work? Check out these testimonial page examples!
When it comes to selling products or services, customers are key. As such, you might want to show off when someone is a fan of your work. However, it can be hard to know where to start without testimonial page examples.
Fortunately, we have some inspiration for you. By understanding what effective customer testimonial pages look like, you can choose the right format for your own site.
In this article, we'll cover why you might want to have a testimonial page. Then we'll take you through three different types, including examples and tips for following in their footsteps. Let's dive right in!
Why you might want to build a testimonial page
Let's be honest: it can be hard to get new customers. Even if you have a top-notch website and high quality products, some people may not be convinced. That's why a great testimonial page can be so powerful.
A testimonial page displays supportive words from your clients. It can thus help show potential customers that real people like them will vouch for your business.
You can also show that you have a community of satisfied customers through real-world reviews and customer stories. As such, featuring testimonials can make your marketing more effective.
Some website builders decide to add testimonials to WordPress throughout their entire site. However, you may also want to consider making a dedicated landing page for that purpose. This can give you more control over the design and centralize your advertising.
3 stellar testimonial page examples
To help you get started, here are three examples of full-page customer marketing pages. Consider using these as a starting point for your own design.
1. Displaying multiple testimonials as quotes
Sometimes, you want to show off many testimonials at once. One of the most efficient formats for this is a collection of customer quotes. They save space while also showing your customers' exact words.
Since these are only text submissions with a star rating, it may also be easier to collect them. You can even use our pre-made testimonial template to speed up the process.
Here's one of our testimonial page examples in this style. We opted for something straightforward and clear to display customer reviews for Formidable Forms:
Even this simple layout can be powerful. If you use conditionals to only display the most recent and positive reviews, it can also be low-maintenance.
However, you might also want to ask your customers for more. For example, you can consider asking reviewers to include links to their websites. This offers them a chance for a little self-promotion, which can in turn boost the odds of them submitting a review.
You might also take a different approach and feature a few negative reviews. Alongside these, you could include your responses to show off your customer service. This can make your business appear both honest and responsive.
Finally, a page that stands out visually may encourage curious clicks. As such, consider making your testimonial page of quotes look different than the rest of the site.
With our visual form styler, this can be a simple process. Simply adjust a few settings to match your brand.
2. Building a video testimonial page
You might want to add a more personal touch to your website. If this is the case, we recommend that you consider featuring videos of happy customers.
These videos don't have to be long. Even a brief, enthusiastic customer review can be convincing. Nevertheless, shoppers might be reluctant to submit videos, even if they are short.
As such, we recommend that you focus on one or two videos rather than several. Try to seek out a few dedicated customers who are willing to help you with quality results.
Not only can this keep you from chasing dead ends, but it can also help to keep your audience from being overwhelmed with content. Here's a testimonial page example from Anytime Fitness. This gym focuses on a few key success stories rather than a large amount:
As you can see, they've included a few quotes as well. This increases web accessibility while also providing a bit of context.
Finally, we understand that it can be hard to find eager customers in the first place. Therefore, you might want to add a simple feedback form to your website. Then, you can directly approach the most positive reviewers and invite them to participate.
3. Featuring user-generated photographs
Quotes can be useful for many reasons. However, you might have a more visual-focused website. In this case, you can show off happy fans directly with user-generated images.
This can also help to boost your user engagement. Asking users for image uploads makes them feel like they're a part of the community, especially if the results are prominently displayed, as in the following testimonial page example from makeup company Sephora:
Therefore, you might want to get creative when asking for these images. For example, you can try advertising these testimonials as a way to highlight how your customers' own businesses are supported by your products.
Alternatively, you might set up a contest, such as by offering a small discount for testimonials that you feature. As long as you disclose this on your website, it can be an easy grassroots way to advertise your work.
If you're not sure where to find these submissions, consider exploring social media. Customers may use your hashtag in their posts. You can even automatically add social feeds to your WordPress site.
Conclusion
Showing how much shoppers enjoy your product can be very convincing. However, deciding on the best way to do this for your website can be difficult. Fortunately, there are a lot of easy and effective ways to feature customer feedback.
In this article, we covered three testimonial page examples:
- A simple listing of enthusiastic customer quotes.
- One or two powerful video testimonials.
- User-generated content that features your products.
Formidable Forms can help you create any of these testimonial page styles and more. Check out some more of our features to see what you can achieve with our form and application builder!
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