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Formidable Team / Last Updated January 6, 2022

How to Make a MailChimp Contact Form in WordPress

Looking to build a MailChimp contact form for your WordPress website? Learn how a MailChimp contact form can add contacts to your audience automatically.

How to make a MailChimp contact form in WordPress
Approximate read-time: 5.5 minutes

MailChimp is one of the most popular email platforms out there. It's been around since 2001 and has slowly built a massive following.

Formidable Forms is the best WordPress Form Builder plugin. Get it for free!

But like many other email services, their built-in forms are clunky and difficult to use. It's a real head-scratcher when you consider how important forms are to the list building process.

As frustrating as it is, there's good news: a better solution exists!

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Not only is this solution easier, but it will give you more control over your audience. The solution? A third-party form builder plugin for WordPress!

There are many WordPress form builder plugins available that will turn MailChimp into an even more powerful marketing tool. In this guide, we're going to show you how to use Formidable Forms to make a MailChimp contact form in WordPress.

Post Contents

  • Why make a MailChimp contact form?
  • Add MailChimp to WordPress contact forms
  • Step 1 - Set up a MailChimp account
  • Step 2 - Find your MailChimp API key
  • Step 3 - Install the Formidable MailChimp for WordPress add-on
  • Step 4 - Insert your MailChimp API key to connect your account
  • Step 5 - Create a new contact form in Formidable
  • Step 6 - Add a MailChimp form action to your contact form

Why make a MailChimp contact form?

If you are looking to grow your MailChimp audience, don't overlook the mighty contact form. If properly set up, your contact form can allow you to build a highly qualified list of people who are interested in your business.

Connecting your contact form to MailChimp can make your life a lot easier. Rather than manually adding contacts to your audience after receiving their message, you can automatically add them and tag them at the same time.

You could even add contacts to an automated email marketing campaign. This automation can be made specifically for customers who use your contact form. After all, a potential customer who contacts you directly is very different than a newsletter subscriber. Why treat them the same way?

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What you need to get started

  • Your own MailChimp account
  • The Formidable Forms plugin
  • The Formidable MailChimp integration plugin

Formidable's Pro version has a bunch more features beyond MailChimp contact forms too. We're biased, but we think you'll really like it!

Add MailChimp to WordPress contact forms

Less than 15 minutes to make a MailChimp contact form for WordPress

From start to finish setup should take less than 15 minutes. Most of that time is spent creating a MailChimp account, so you're even closer if you already have one set up.

Follow these 5 steps to turn your contact forms into powerful list building tools!

  1. Set up a MailChimp account
  2. Find your MailChimp API key
  3. Install the Formidable MailChimp for WordPress add-on
  4. Insert your MailChimp API key to connect your account
  5. Create a new contact form in Formidable
  6. Add a MailChimp form action to your contact form

Step 1 - Set up a MailChimp account

For this to work, you'll need a MailChimp account. Signing up for a MailChimp account is very easy and only takes 4 or 5 minutes. If you already have an account, even better.

Once your account is up and running, you need to handle the following:

  • Verify your account
  • Enter your organization info
  • Create a new list (this is where your contact form will send new leads)

Step 2 - Find your MailChimp API key

Create a MailChimp API key

To find your API key, log into your MailChimp account, and go to Account → Extras → API Keys. Click Create A Key if you don't have one already. This key is needed to create a link or integrate MailChimp with your contact forms.

Keep your MailChimp API key handy for a few minutes since you'll need it in step 4.

Step 3 - Install the Formidable MailChimp for WordPress add-on

If you haven't already, you'll need to install and activate Formidable Forms. Then, you'll need to install and activate the Formidable MailChimp WordPress add-on. You'll find the MailChimp add-on in the Add-Ons section of Formidable.

Install and activate the MailChimp add-on

Step 4 - Insert MailChimp API key to connect your account

Next, go into your WordPress Dashboard → Formidable → Global Settings and click the MailChimp tab. Insert your MailChimp API Key from step 2 and click the Update Options button. Your website is now connected to your MailChimp account!

MailChimp API Key

Step 5 - Create a new contact form in Formidable

You'll need to create a contact form to get started. You can save time by using the Contact Form template. This will provide you with a basic template that you can easily customize.

Step 6 - Add a MailChimp form action to your form

Finally, the last step is to add a MailChimp form action to your newly created contact form.

Find your contact form and click on Settings → Form Actions. Here you will notice a new action is available: Add to MailChimp.

Add form action to MailChimp contact form

Select the MailChimp list where you would like to add subscribers. The list you created in step 1 should be visible in the dropdown. Select the Email Address and any other options you'd like.

MailChimp form settings

Note: To comply with anti-spam laws, it's best to tell people that you are adding them to your list when they fill out the form. MailChimp requires you to have express permission to add email addresses to your lists.

I have a MailChimp contact form for WordPress. Now what?

Having a MailChimp contact form is just the start. The next big challenge is to make sure your forms convert as many visitors as possible so you can build your mailing list FAST!

Check out our other blog posts to help you maximize the effectiveness of your email subscription and lead generation forms. Design forms to increase user engagement, and put our tips to capture leads into action.

As your list grows, you can begin thinking about your email marketing campaign. Make use of the MailChimp groups feature. Design something awesome to show your subscribers the very best you have to offer.

Include value-added content, helpful hints, and occasional special offers on your landing pages. Share them on social media and capture even more contacts. The sky is the limit!

We hope this article has inspired you to get started with Formidable Forms. Be sure to take a look at our full range of features and integrations - MailChimp is just the tip of the iceberg. Good luck!

Formidable Forms is the best way to connect WordPress to MailChimp! Try our form maker plugin with no risk, thanks to our 14-day money-back guarantee.

Read more: Using MailChimp with Formidable

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Comments

  1. melissa@melissarobertsinteriors.com says

    December 15, 2021 at 3:11 pm

    The Mailchimp Add-On keeps telling me "No MailChimp mailing lists found" now. It saw it initially and I mapped the fields like normal. Even trying a new API key doesn't work. The connection is currently irreparably broken. Help!

    Reply
    • srwells says

      December 16, 2021 at 4:37 pm

      Sorry to hear you are running into problems with your setup. Can you please contact our support team so we can help you with this?

      Reply

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