Approximate read time: 5 minutes
There are tons of WordPress email newsletter tools.
But two that always appear at the top of the rankings are Mailchimp and MailPoet. One is an email heavyweight (Mailchimp), and the other is a powerful WordPress plugin (MailPoet).
So, let's square them off to see which will take home the crown of best email marketing tool.
Let's get into it!
Overview of MailPoet and Mailchimp
You can install them on any WordPress site. And you'll quickly have newsletters, email builders, and campaigns ready to grow your subscriber list.
The difference between them is that Mailchimp works for any user. You sign up through their website and then have a few options to install it on your website or share it. This gives you tons of flexibility in how you grow your email list.
On the other hand, MailPoet is an email marketing plugin for WordPress only.
If you're a WordPress user, MailPoet is perfect for streamlining your email workflow and making sending emails incredibly easy. But if you're not a WordPress user, MailPoet won't be helpful.
Let's dive into the specifics to find which one works for you.
Mailchimp vs. MailPoet: A Breakdown
Ease of use
Mailchimp and MailPoet are both drag and drop email builders.
If you can use a computer mouse, you can easily create and send email campaigns with either tool. Plus, they have some basic styling options to customize your email to your liking. And their email templates save you time in your design process.
But styling Mailchimp forms is a bit basic. There aren't many customization options, so check other form options if you prefer more control.
MailPoet's form builder gives you a few more options, but the overall look of your forms is pretty basic, and it's a similar experience to Mailchimp.
So keep this in mind while styling your MailPoet and Mailchimp contact forms.
But, if we're talking ease of use as a WordPress user, it's hard to beat MailPoet.
It's a WordPress plugin, so you simply install and activate it. Then enter your MailPoet details, and you're off and running. You can use the plugin with their free plan, too. So nothing is holding you back from creating email campaigns in as little as a few minutes.
However, there's a small domain verification process with Mailchimp. You generate and connect your API key to the Mailchimp plugin to get full Mailchimp integration. While it's not necessarily difficult, it does take more time than installing a plugin.
Email options and limits
MailPoet and Mailchimp stand out because of their excellent features and generous subscriber and sending limits.
For example, when you look at their free plans:
- Mailchimp offers 1,000 monthly emails and a 500-subscriber limit
- MailPoet gives you 5,000 monthly emails and a 1,000-subscriber limit
While both give you generous limits, MailPoet gives you double the subscribers and 5x the monthly emails.
One interesting difference is all of MailPoet's paid plans have unlimited monthly email limits. Mailchimp doesn't allow you to send unlimited emails on any of its plans.
Something to consider if you're sending out a lot of emails or have multiple sites.
Also, MailPoet allows you to choose from multiple types of email delivery services, like:
- Your host
- With a 3rd party SMTP
- MailPoet's email-sending service
While this may not matter to some, many people want more control over how their emails are sent to ensure they get delivered quickly and securely.
And in that case, MailPoet gives you a few more options.
Last is email marketing automation. These are great for welcoming new subscribers, creating better relationships, and even promoting your products.
Once again, MailPoet wins here.
Automated emails are available in all of its plans, even for free users. It's basic marketing automation, but automation nonetheless.
For Mailchimp, you must have their second most expensive plan before you can create automations for your subscribers. So, if you're looking to keep costs low, MailPoet is the way to go.
Subscriber and email limits are higher with MailPoet, so this one goes to MailPoet.
You get basic analytics with both plugins.
This includes open rates, click rates, and subscriber scores. But that's where MailPoet's analytics stop.
However, Mailchimp gives you this and more. With Mailchimp, you get stats like:
- Delivery insights
- Industry average comparison
- Top links & locations
- Number of orders
These statistics are huge for diving into what's working vs. what isn't in your newsletters and emails. And they help you improve your overall business.
And if that's your goal, you get more with Mailchimp.
Alright, let's get to what everyone has been waiting for: pricing plans.
Both companies' plans depend on how many subscribers you have. For example, here's how they compare for their lowest tier of subscribers:
- Free plan: 1,000 subscribers and 5,000 emails per month
- Creator plan: Same as business (without MailPoet sending) for $8 per month
- Business plan: 200,000+ subscribers and unlimited emails for $10 per month
- Agency plan: 200,000+ subscribers and unlimited emails for $30 per month
- Free plan: 500 subscribers and 1,000 emails per month
- Essentials plan: 500 subscribers and 5,000 emails for $13 per month
- Standard plan: 500 subscribers and 6,000 emails for $20 per month
- Premium plan: 500 subscribers and 150,000 emails for $350 per month
Also, beyond simply being able to send more emails to more people, many premium features are available in MailPoet's free or lower-tier plans.
For example, you get automation, WooCommerce integration, popup forms, and pre-built form templates.
And that's just the free plan.
Both offer great plans that meet various needs, but you get way more for less with MailPoet.
Who wins in the MailPoet vs. Mailchimp battle?
While both WordPress newsletter plugins are fantastic and can help you with your email marketing, there can only be one winner.
And after looking at both, it's clear the winner is MailPoet.
It doesn't have the analytics you get from Mailchimp, but it makes up for it with better pricing and features. But that doesn't mean it's the plugin for everyone.
For example, if you want a platform that goes beyond just email marketing, then Mailchimp is a better choice.
But if we're basing it on strictly WordPress email marketing, MailPoet wins.
A powerful form builder for your email marketing efforts
Mailchimp and MailPoet are excellent at what they do. And that's email marketing.
Like every tool, though, they have their limitations.
One of those areas is form-building. You get basic tools to assemble something, but it's not the most advanced or attractive thing you've ever created.
And whether you want a Mailchimp form builder or MailPoet one, you'd turn to the form-building experts, right?
It connects seamlessly with Mailchimp and MailPoet, which makes it easy for you to bring in more email subscribers!
We recommend giving Formidable a try if you find the forms you get with Mailchimp and MailPoet a bit limiting. We think you'll enjoy what you get with the Mailchimp integration and MailPoet.
And if you want more information, check out our pricing page to see what this form maker can bring you!