How to Set up Google Analytics with WordPress Forms

Wondering how to set up Google Analytics with your forms? This simple step by step guide will help you get set up.

Google Analytics is without a doubt one of the best resources out there for business or blog owners who want to access the exact data on their website traffic. There is plenty of awesome information you can track like your bounce rate, page views, and even the demographics of people who come to your site.

But what about your forms?

When you use Formidable Forms to keep in contact with your customers, it can be challenging to keep track of all the data that comes in daily. We have great news. You don’t have to spend hours sifting through your form information to see how people are responding anymore.

There is a much easier way to track all of your form data and it only takes a couple minutes and a few clicks.

Benefits of tracking your form data

The main benefit of being able to track your form data with Google Analytics is that you’ll have up to date information whenever you need it. You’ll be able to use your analytic data to adjust your marketing and build excellent new forms when the need arises.
Another interesting benefit is you’ll be able to see who is responding to your forms, which can help you pinpoint your target audience. You’ll also be able to look at your conversion rates, which will give you an idea of how well your forms are doing.

One of the challenges of implementing Google Analytics with your forms is that you would have to go to a separate page to check your statistics. Luckily, there is a WordPress plugin that lets you check your forms directly from your WordPress site.  We are going to show you how to install this plugin and how to start tracking your form data today.

Step 1: Install MonsterInsights

If you’re reading this, it’s likely that you already have your Google Analytics set up as well as your Formidable Forms plugin. The issue is that you need to bring these two together. You can start this process by going to the WordPress Plugin page in your WordPress admin area and searching for MonsterInsights.

After you’ve installed one of the best Google Analytics plugins, you should go to the MonsterInsights website and create your account. There are multiple options available ranging from the Plus plan for people with one website to the Agency plan which is for 25 plus websites. In order to track your forms, you’ll need either the Pro or Agency version of this plugin.

Step 2: Navigate to Add Ons

You should now go back to your WordPress dashboard. You’ll notice that now there is a new button on your navigation bar on the left side of the screen called Insights.

After locating the Insights button, hover your mouse and a list of new options will appear below. From the list of options, select Add Ons.

Step 3: Install MonsterInsights Forms

The addons menu will have a list of different features that work with MonsterInsights. You’re going to want to look for one called MonsterInsights forms.

You’ll notice that below the addon, there is a button that says Install. Click on Install and this will add the form tracking feature to your MonsterInsights account.

Step 4: Activate Form Tracking

After a few seconds, the install button will become a red button that says Activate. Click the red button and it will shift to green and you’ll have turned on the form tracking feature.

That’s all there is to it! You’ve now turned on form tracking on MonsterInsights, which shows you your Google Analytics information. Speaking of which, let’s go ahead and show you how to check your form data.

Step 5: Check your form analytics

Checking your forms is even easier than installing the addon! If you go back under the Insights tab on your WordPress dashboard, you’ll see that the first option says Reports. Click Reports to open up your Google Analytic data.

Great! Now all of your website’s data should be on your screen. But we don’t need all the data right now, just the form data. Look at the top of the screen and you’ll see all of the different types of analytic data you can view. Click on Forms to open your Formidable Forms data.

Here is what your form data should look like. You’ll notice that it’s possible to track impressions, conversions, and your actual rate of conversion.

Conclusion

Tracking your Google Analytics data, especially as it relates to your forms, used to be time-consuming and difficult. Now, as you can, you can set up your Analytics account to your WordPress site and track your form data in just a few clicks.

You can now use the data you receive from your Formidable Forms to enhance the experience of your customer. There’s no doubt that people love feeling like they are part of a group. Being able to change and monitor the actions of your customers can help you build the ultimate customer experience.