Jotform vs Typeform [Which Form Builder is Better?]

Trying to pick a form builder fast? Jotform and Typeform are the two names everyone mentions, but if your site runs on WordPress, a third option beats both long term. In this Jotform vs Typeform vs Formidable Forms comparison, we compare all three round by round.

Approximate read time: 9 minutes

Quick comparison: Jotform vs Typeform vs Formidable Forms

	Jotform	Typeform	Formidable Forms
Builder style	Drag and drop	Guided, one question per screen	Drag and drop
Form types	Traditional and conversational	Conversational only	Traditional, multi-page, quizzes, calculators, and conversational
Where your data lives	Jotform's servers	Typeform's servers	Your own WordPress database
Entry limits	Yes, per plan	Yes, per plan	None, even on the free plan
Payments on the free plan	Limited	No, paid plans only	Yes, Stripe, PayPal, and Square (with a 3% fee)
Display data on your site	No	No	Yes, with Formidable Views
Pricing model	Monthly subscription	Monthly subscription	Flat yearly license

Meet the contenders

First, here's a quick look at each tool.

What is Jotform?

Jotform is a form builder that is hosted online for surveys, quizzes, registrations, and order forms.

You build forms on Jotform's website with a drag and drop editor, then share them with a link or embed them on your site. Its template gallery is enormous, with more than 10,000 options, and it supports both traditional and conversational form layouts.

The tradeoff is that Jotform is a separate platform. Every submission lives on Jotform's servers under your plan's monthly response limits, and the WordPress plugin only embeds the hosted form on your page.

What is Typeform?

Typeform is a conversational form maker. Every form shows one question at a time, which feels more like a chat than a questionnaire, and the design polish is genuinely best in class. If you want a short survey that looks beautiful and keeps people engaged, Typeform delivers.

Typeform only makes conversational forms, it's hosted on Typeform's servers, and its plans charge you by responses per month.

What is Formidable Forms?

Formidable Forms is a WordPress plugin, so it runs inside your own site rather than on someone else's platform.

The free Lite version on WordPress.org includes a drag and drop builder, unlimited forms, unlimited submissions, and even free one-time payments through Stripe, PayPal, and Square (with a 3% Formidable Forms fee, removed on Business and Elite plans).

Every entry is stored in your own WordPress database.

Paid licenses add conditional logic, multi-page forms, quizzes, calculators, and Formidable Views, which lets you display submitted data anywhere on the front end of your site, something neither Jotform nor Typeform can do.

Round 1: The form builders

Jotform's builder is a straightforward drag and drop editor with a live preview. The menus are simple, though the sheer number of design options can take time to sort through.

Typeform's builder isn't drag and drop. You add question screens one at a time, and the editor is easy to use within that structure. It's a pleasant tool as long as you want the one-question-per-screen format, because that's the only format it makes.

Formidable Forms' builder is drag and drop too, and it lives right in your WordPress dashboard. There's no separate account and no switching tabs, and your form styles inherit from your theme or from Formidable Forms' visual styler.

Winner: Tie between Jotform and Formidable Forms.

Both give you a full drag and drop builder with a wide range of field types. Typeform's editor is lovely, but it only builds one kind of form.

Round 2: Types of forms

Conversational forms convert well because they feel faster to fill out. Typeform built its whole product on that insight, and it still makes the best-looking conversational forms in the business.

But most sites need more than surveys. Jotform handles traditional forms, conversational layouts, and approval flows. Formidable Forms goes further into application territory: multi-page forms with progress bars, quizzes with scoring, advanced calculator forms for quotes and estimates, and repeater fields for line items.

Winner: Jotform for hosted variety, Formidable Forms for WordPress depth. Typeform takes this round only if conversational is all you need.

Round 3: Data analysis and displaying results

Jotform includes its Report Builder on all plans, so you can turn submissions into charts and shareable reports without extra tools. Typeform's built-in reporting is thinner, and deeper analysis usually means exporting or connecting another app.

This round is where both hosted tools fall short: neither one can display your data on the front end of your website. Your survey results, directory entries, and testimonials stay locked in their dashboards.

Formidable Forms can. With Formidable Views, available on Plus plans and up, you can publish submitted data as tables, grids, calendars, or live charts anywhere on your site. Real-time poll results, staff directories, and job boards are all built from form entries.

Winner: Formidable Forms, with Jotform second for its included reporting.

Round 4: PDF export

You can't export a Typeform to PDF natively. It's been a requested feature for years, and the workaround is still a third-party tool. We wrote a whole post on why you can't export Typeform to PDF and what to use instead.

Jotform handles PDF export well, including customized PDFs generated from entries. Formidable Forms matches it on WordPress: the form-to-PDF feature on Business plans turns any entry into a downloadable, custom-designed PDF, which is perfect for invoices, certificates, and applications.

Winner: Tie between Jotform and Formidable Forms. Typeform doesn't compete in this round.

Jotform vs Typeform vs Formidable Forms: Integrations

By raw numbers, Jotform leads the hosted tools with roughly 400+ integrations to Typeform's 100+. Formidable Forms takes a different approach: because it runs inside WordPress, it connects natively to the entire WordPress ecosystem, plus dedicated integrations and thousands more apps through Zapier.

For email marketing, all three connect to the big names, including Mailchimp, Kit (formerly ConvertKit), ActiveCampaign, Constant Contact, and Brevo (formerly Sendinblue).

Jotform adds built-in connections for AWeber, GetResponse, and Campaign Monitor.

All three also connect to the business tools you'd expect, like HubSpot, Salesforce, Slack, Trello, Google Workspace, and Zapier.

The payment options are where the three tools differ the most.

• Jotform connects to more than 40 payment processors, including Stripe, PayPal, Square, Apple Pay, and Authorize.Net.
• Typeform's payment question works with Stripe and PayPal, and only on paid plans. There are no payments on the free tier at all.
• Formidable Forms includes Stripe, PayPal, and Square one-time payments free in Lite. Business and Elite plans remove the 3% Formidable Forms fee that applies on Lite, Basic, and Plus plans. Business plans add recurring subscriptions plus methods like ACH, Cash App, iDEAL, Affirm, and Klarna, and Elite adds Authorize.Net.

Winner: Jotform for the most payment options, but Formidable Forms for the best value. Formidable Forms is the only one of the three that lets you take payments without paying for a plan first.

Jotform vs Typeform vs Formidable Forms: Pricing

This is the round that decides most matchups, because the pricing models are fundamentally different. Jotform and Typeform charge monthly, forever, and bill you by response volume. Formidable Forms charges a flat yearly license with no submission caps of any kind.

	Jotform	Typeform	Formidable Forms
Free plan	5 forms, 100 submissions per month	100 responses per month, Typeform branding	Unlimited forms and submissions
Paid entry point	Bronze, $34 per month billed annually ($39 month to month)	Basic, $28 per month billed annually ($39 month to month)	Basic, $39.50 first year
Top standard tier	$99 and up per month	$83 and up per month	Elite, $299.50 first year
Billing model	Per month, per response tier	Per month, per response tier	One-year license

Jotform's cheapest paid plan costs $34 a month billed annually, which is $408 a year.

Typeform's Basic is $28 a month billed annually, or $336 a year, and paying month to month pushes either plan to $39.

Formidable Forms' Basic license costs $39.50 for the entire first year. That's about what you'd pay for one month of either hosted tool, but it covers a full year of the WordPress plugin.

Price isn't the only difference. Jotform and Typeform also cap how many responses you can collect each month.

On Jotform or Typeform, a form that takes off is a form that stops collecting until you upgrade your plan. On Formidable, a viral form is just good news, because there's no meter running. Even the free Lite plugin has no form or submission limits.

If budget is the deciding factor and you're on WordPress, this round isn't close.

See how Formidable Forms stacks up against every major builder in our guide to the best WordPress form plugins.

Winner: Formidable Forms.

The verdict: Which form builder is right for you?

Choose Jotform if you want a hosted tool, don't run WordPress, and value template quantity above all. With 10,000+ templates, 40+ payment processors, and reporting included on every plan, it's the stronger of the two hosted platforms. Between the hosted tools, Jotform beats Typeform on flexibility, integrations, and price.

Choose Typeform if presentation is the whole point. For a short, high-stakes survey or a lead quiz where the respondent experience matters more than data ownership or cost, Typeform's conversational polish is still unmatched. Just budget for the per-response pricing and know that payments and PDF export will need paid plans or workarounds.

Choose Formidable Forms if your site runs on WordPress. You get unlimited forms and submissions free, your data stays in your own database, one-time payments work on the free plan, and a flat yearly license from $39.50 replaces two monthly meters. Formidable Views lets you actually do something with the data you collect, which neither hosted tool offers.

Jotform has more templates, Typeform has slicker conversational UX, and both offer the convenience of a fully hosted setup. But for owning your forms, your data, and your costs on WordPress, Formidable Forms comes out ahead.

Ready to avoid the monthly limits?

Jotform and Typeform are both capable hosted tools, and one of them is probably right for you if your site doesn't run on WordPress. But if it does, you can have the drag and drop builder, the payments, and the data, all on your own site, for free.

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