Wondering how you can collect user addresses in an interactive and engaging way? A geolocation field may be the answer. If Gravity Forms is too expensive and complicated for your needs, our Formidable Forms Geolocation add-on may be the perfect solution!

Are you looking for a way to reach visitors of your site and make your forms more engaging? Adding geolocation features like address auto-complete, map markers and autolocator buttons can be a great way to create interactive forms. However, you might find that the popular Gravity Forms Google Maps integration is a bit too complicated (and overpriced) for your needs.
If that’s the case, our Formidable Geolocation add-on may be just the tool you’re looking for. With this add-on, you can easily add Google address autofill to any of your WordPress forms. This way, you can more effectively target your ideal audience and create professional-looking forms.
In this post, we’ll introduce you to geolocation fields and Google Maps integrations. Then, we’ll review both Gravity Forms and the Formidable Forms Geolocation add-on, so you can decide which option better suits your needs. Let’s get started!
The benefits of geolocation fields and Google Maps integrations
When you add a geolocation field to a web form, you enable users to enter details about their exact location. This feature can help you create more interactive forms.
When it comes to addresses, the best way to use a geolocation field is with a Google Maps integration:

Many of us are familiar with this popular Google tool, but it can do much more than help you find your way to the post office. While you have likely seen this interactive map on plenty of websites, using it in your forms can elevate your lead capture and survey efforts.
That's because using a geolocation field in your forms can help you target your ideal audience by location. Plus, it may create a better User Experience (UX) for visitors who need to enter a lengthy address. You may even want to add one of these fields to a conversational form to create a more engaging experience for your users.
A brief overview of Google Maps in Gravity Forms
To customize your WordPress forms with geolocation custom fields, you will likely need a user-friendly maps plugin. Gravity Forms is a common choice:

Like Formidable Forms, Gravity Forms is a drag-and-drop WordPress form builder with many field options. It is relatively easy to use and offers decent support. However, there's no free version.
Moreover, if you are looking for advanced features like the Gravity Forms Google Maps integration, the tool can get expensive. This is because you'll also need to pay for GravityView and download several third-party plugins. This results in maps settings in multiple places and can be confusing if you're not familiar with plugin management.
Also, it's best to minimize the number of plugins you use on your WordPress site to keep your site performing optimally.
Key features:
- 30+ form fields
- Responsive designs
- Custom form CSS
- Quizzes, polls, and surveys
- Digital signature function
- Marker clusters (on maps)
Pricing: Basic Gravity Forms plans start at $59 per year. However, you'll also need GravityView to get the Google Maps feature. Plus, you will need its most advanced All Access plan, which costs $399 annually.
The best Gravity Forms alternative: Formidable Geolocation
Our Formidable Forms plugin is an all-in-one form builder that you can use to create forms, surveys, polls, and much more. It offers smart forms with conditional logic, and even lets you accept payments with PayPal or Stripe:

Once you have Formidable Forms, you can also activate the Formidable Geolocation add-on. As you might have guessed, it's more cost-effective than the Gravity Forms Google Maps field. Therefore, if you're a small business or you're on a budget, this add-on offers a convenient way to add complete geolocation features to your WordPress forms.
In contrast to the Gravity Forms Google Maps integration, Formidable Geolocation does not require a third-party tool. This can help reduce the number of plugins you use and keep your WordPress site running smoothly.
Key features:
- 50+ form templates (including a Google Autofill Address Form template)
- Mobile-friendly, responsive forms
- Datepicker, file upload, and geolocation options
- Multi-page forms with a progress bar
- Visual and beginner-friendly form styler
- Digital signature capability
Pricing: Formidable Geolocation comes with some premium plans. To access the add-on, you'll need at least a Business plan, with costs $199.50 per year.
Conclusion
Adding an interactive Google Maps field to your forms can effectively boost engagement and generate leads. It can also help you hone in on your perfect customer.
Gravity Forms may be too expensive or too complex for your needs. With Formidable Forms and the included Geolocation add-on, you can easily add a Google Map to any form, without complicating things with a third-party tool. Plus, it's less than half the price!
Also, did we mention that Formidable can do much more? For example, want to export to a PDF with Gravity Forms? Unfortunately, you can't, but Formidable can!
Be sure to check out our plans today!
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