Learn how to create an effective 'How Did You Hear About Us' survey with our step-by-step guide. Optimize your marketing strategy by understanding customers.
Have you ever wondered where your customers come from, how applicants hear about a job opening, or which sales strategies hit the mark?
The good news is you don't need to be an analytics guru to figure it out.
So, how do you find out how you're getting traffic without spending hours in Analytics? With a "How did you hear about us" survey, of course! It's easy to make one. And even better, getting actionable insights from the results is easy.
Today, I'll show how to make a "How did you hear about us" survey for any website in just a few steps.
Ready to get going? Let's get started!
Why make a "How did you hear about us" survey?
Customer feedback can fuel a business's success.
By asking visitors, "How did you hear about us?" or "Where did you hear about us?" you can quickly gain a wealth of insights. Not to mention, it's an excellent way to engage users and make them feel heard.
Are they finding you through Google search? Social media platforms? Or maybe a friend sent them a link to your website?
Knowing how customers discovered your brand can help you focus your marketing efforts more effectively. You'll know which channels are working and which need more attention.
Plus, it also gives you a chance to tweak your branding and messaging. If many people hear about you through word of mouth, that's a sign your customers love what you're doing.
On the flip side, if no one finds a business on Facebook, maybe it's time to change the posts or switch platforms.
Which "How did you hear about us" options should you include?
Answer options should cover a broad range of marketing channels.
This way, you can capture as many custom acquisition sources as possible. But the question is, which options should be included?
Consider how a business reaches out to its audience and include these in the survey. For example, a list of "How did you hear about us" answer options might look like this:
- 📱 Social media: For instance, Facebook, Twitter, Instagram, LinkedIn, etc.
- 🔎 Search engine: This could be via organic search or paid ads on platforms like Google or Bing.
- 📩 Email: Newsletters, promotional emails, or personalized campaigns.
- 🗣️ Word of mouth: Never underestimate the power of a personal recommendation!
- 🎪 Event or trade show: This is a good one to include if you're physically promoting your business at conferences and conventions.
- ❓ Other: Add an open-ended "Other" option to discover unexpected or overlooked acquisition channels.
Gather valuable data to guide your marketing strategy by including various options in a survey.
How to make a "How did you hear about us" survey
With the right WordPress plugin, it only takes a few simple steps to add a "Where did you hear about us?" survey to your site.
For this tutorial, we're using the best WordPress survey plugin, Formidable Forms, and its "How did you hear about us" survey template.
If you aren't already using Formidable on your website, click below to get the survey form maker now. 👇
Once you have your license, install Formidable Forms on your WordPress site.
Alright, all set? Time to dive in! 🤿
- Install Formidable Forms' survey plugin
- Make your survey form
- Publish your survey
- Analyze the results
Step 1: Install Formidable Forms' survey plugin
First, open your WordPress dashboard and go to Formidable → Add-Ons.
Find the Survey and Polls Add-On, then click the button to install and activate it.
Step 2: Make your "How did you hear about us?" survey form
Next, go to Formidable → Forms and click the blue + Add New button at the top of the page.
Pick Blank Form to set up the survey from scratch. Or, take the easy route like us and choose the "How did you hear about us" template.
Give your survey form a name and click Create.
The plugin takes you to Formidable's drag-and-drop form builder!
This is where we can customize our survey, including the "How did you hear about us" question and answers. Insert a text field, provide sample answers, or add more multiple-choice options — it's up to you!
When happy with the survey, click Update to save your form.
Step 3: Publish your How did you hear about us survey
This step is even easier than the last one!
Open the WordPress page or post where you want to show your survey and add the Formidable Forms block in the page editor.
Select your "How did you hear about us" survey from the dropdown menu, then Update or Publish the page to share your survey with the world!
👉 Step up your survey by making a popup survey for your site.
Step 4: Analyze your survey results
Once your survey is online and the responses are rolling in, all entries are stored right in the backend of your WordPress website. Just head to Formidable → Entries to find them.
To analyze the survey results at your results, go to Formidable → Forms. Then, hover over your "How did you hear about us" survey form and click Settings.
Next, pick the Reports tab, where WordPress charts and graphs of the survey data are automatically generated! 📈
Pretty neat, right? Plus, it's even more impressive, considering it's all done with a single plugin!
If you're a data junkie like us, you can also create charts and graphs in WordPress and even display them on the front end of your website with Formidable Views.
"How did you hear about us" survey examples
The key to making a good "How did you hear about us" survey is to keep it short!
We recommend asking only one survey question — the shorter your survey, the more likely users are to answer your questions.
Here are a few particularly effective examples.
"Where did you learn about this product or service?" survey example
This post-purchase survey is a great way to get fast feedback from customers. Plus, it's easy to implement! Add it to a confirmation message on your service or eCommerce site.
And if you're already conducting a quick customer satisfaction survey, it's a question you can slip in there, too!
"How did you hear about this event?" survey example
Finding out how attendees heard about your event gives you a headstart planning your marketing strategy for your next event.
Whether the majority discovered your event on social media or from posters around town, you'll know where to concentrate your efforts in the future.
Basic "How did you hear about us?" brand awareness survey example
Popups aren't always popular, but the data shows they work. 📊
So, if you want to quickly capture your users' attention and learn whether your latest marketing efforts are paying off, a popup "How did you hear about us" survey on your site is the way to go.
For more examples, take a look at these great WordPress survey templates.
Now that you're inspired let's start building your survey! And don't worry, there won't be a single line of code.
Ready to make your "How did you hear about us" survey?
And there you have it! That wraps up our complete guide to using a "How did you hear about us" survey on your WordPress website.
Remember, knowledge is power, and understanding where your audience comes from can seriously supercharge your marketing strategies and boost your growth. 🚀
So grab Formidable Forms, set up that survey, gather that data, and unlock the keys to converting more potential customers!
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How can we use this survey to uncover valuable insights into our target audience's preferences and behaviors, ultimately leading to more targeted and successful marketing campaigns?",
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Using a survey built with Formidable Forms can be an effective way to gather insights into your target audience's preferences and behaviors. Here’s a step-by-step guide on how to leverage these insights for more targeted and successful marketing campaigns:
Define Clear Objectives:
Before creating the survey, identify what specific insights you want to gain. This could include understanding customer preferences, attitudes towards certain products, or behavior patterns.
Design Effective Survey Questions:
Use a mix of question types, such as multiple-choice, Likert scale, and open-ended questions to gather both quantitative and qualitative data.
Keep questions clear and concise to ensure high response rates.
Segment Your Audience:
Use the survey to gather demographic information that can help segment your audience. This can include age, location, and purchasing behavior.
Analyze the Data:
Once you collect the responses, analyze the data to identify trends and patterns. Look for correlations or unexpected insights that can inform your marketing strategy.
Create Customer Personas:
Use the survey data to develop detailed customer personas. These personas will help you tailor your marketing messages and strategies to resonate with different segments of your audience.
Test Marketing Strategies:
Use the insights gained to create targeted marketing campaigns. Test different strategies to see what resonates best with each audience segment.
Monitor and Adjust:
Continuously monitor the performance of your campaigns. Use additional surveys or feedback mechanisms to refine your approach based on customer responses and market changes.
Report and Share Insights:
Share the key findings with your team to ensure everyone involved in marketing, sales, and product development is aligned with the audience’s needs and preferences.
By effectively utilizing the insights gained from your Formidable Forms survey, you can enhance your marketing efforts to better meet the needs and expectations of your target audience, leading to more successful campaigns.