Are you looking to make the most of your Likert scale questions? Check out a few of these highly effective Likert Scale survey examples!
Approximate read time: 6.5 minutes
Likert scales are a key tool for collecting valuable data.
Knowing the best way to use them can make them more useful, too. But you may not know exactly where to start without some examples.
In this article, we'll cover a few reasons why you might want to use Likert scale questions in your next survey. Then, we'll show you some excellent Likert Scale survey examples.
Let's get started.
Why use Likert scales in your surveys?
Even if you don't recognize the name, chances are you've seen a Likert scale before.
These online survey scales give several answer options, ranging from one extreme to another on the rating scale.
You can think of it as a kind of middle ground. It's more complex than a yes or no question but simpler than an open response. This makes it a smart compromise if you're looking to collect detailed information without overwhelming your users.
Also, they're as easy to use as they are effective. And you can build your own without code using the Formidable Forms plugin in just a few minutes.
Then users can give their opinion or attitude in a single click. This kind of efficiency makes them one of the best survey questions around because they're easy to understand.
5 effective Likert scale survey examples
Let's look at a few Likert scale examples for surveys to help you get started.
1. Customer satisfaction surveys
Let's start with one of the more flexible Likert scale survey question examples: degree of satisfaction.
As you probably expect, this is a simple way to measure attitudes and gauge employee or customer satisfaction.
There are a lot of potential applications with this approach. You could use this to evaluate your product, website, or customer support.
When you're building your own survey, you can often add as many columns as you want (like a 5- or 7-point Likert scale). However, we recommend that you stick to around five. This is pretty standard, so your users will quickly understand the scale.
You may also want to take this opportunity to collect user feedback. Even a simple text field can help you interpret Likert scale answers in more detail.
Nevertheless, consider making this field optional. You may not get every respondent to fill it out. But this helps you cater to users who only have time to complete the Likert scale questionnaire.
2. Importance level
If you're looking to expand your organization, then this sample may be perfect for you. Likert scales can be invaluable tools for finding out how much customers value a certain service.
If most responses say a service is "Extremely important," you can move ahead by adding it to your portfolio. On the other hand, a less positive result could prevent you from making a bad investment.
For these Likert scale questions, you may also want to add a price gauge like in the above example. This can help you translate the data into more practical guidance for your business.
Finally, you may also want to include more detailed information about the potential service. Even a brief overview can help respondents answer the survey more accurately.
3. Recommendation survey
Many businesses rely on word-of-mouth recommendations. Since these often occur in casual settings, it can be a hard metric to measure. Fortunately, a Likert scale can help with that.
One option is to stick to a general "How likely are you to recommend us?" survey question. This may help give you a rough idea of your brand's overall. On the other hand, you might want to consider drilling down to individual platforms for more specific data.
You could also optimize this format by combining it with other Likert scale questions for market research. Asking how much a discount code might encourage reviews could help shape your marketing strategy.
Finally, this question could also give you a better idea of where to find your fans. By understanding where users are most likely to share your brand, you can focus your efforts on the right channels. As a bonus, this question may also help remind your users to leave reviews.
Instead, consider using a Net Promoter Score (NPS) survey for this type of question.
4. Agree or disagree survey
This type of question has been extremely popular for years. (That's why it's the default option in Formidable). This goes beyond the basic agree or disagree options and uses a 5-point Likert scale like many other examples.
These response options generally range from "strongly disagree" to "strongly agree" with a neutral option in the middle.
One of the best ways to use these Likert scale examples is to include multiple rows. This can help users respond more accurately. But, just like with multiple columns, try to keep to three to five rows for simplicity's sake.
5. Use frequency
Earlier, we talked about using Likert scales to investigate potential new services. However, it can be just as important to save money by cutting the ones that your users don't care about. A Likert scale can help you evaluate this.
In addition to removing unnecessary services, frequency Likert scales can help you measure hard-to-gather opinions. For example, knowing how often your users think about switching to a competitor is crucial for your retention strategy.
Lastly, you may want to consider watching for particularly popular services. Lead generation forms often focus on a single call to action (CTA). So advertising the most frequently used one encourages more conversions.
Inspired by these Likert scale examples?
Likert scales offer your forms an incredible amount of flexibility. But, this degree of freedom makes creating your own survey from scratch daunting.
Fortunately, you can always consult a few tried-and-true approaches to help shape your own questions.
In this article, we showed you five Likert scale examples:
- Degree of satisfaction survey to understand whether you're meeting needs.
- Level of importance for assessing the potential success of new services.
- Likelihood to recommend, which can help you quantify word-of-mouth metrics.
- Level of agreement questions for determining whether you're achieving your goals.
- Frequency of use to understand the popularity of your offerings.
Check out what else you can do with Formidable Surveys today!