Are you looking to make the most of your Likert scale questions? Check out a few of our practical examples!
Likert scales can be a key tool for collecting valuable data. Knowing the best way to use them can make them more useful, too. However, you may not know exactly where to start without some examples.
Fortunately, there are a variety of creative ways to use this survey method. By learning how to use Likert scale questions effectively, you can maximize your customer feedback.
In this article, we'll cover a few reasons why you might want to use Likert scale questions. Then, we'll walk you through a few examples and give you tips for building your own. Let's go!
Why you might want to use Likert scale questions
Even if you don't recognize the name, chances are you've seen a Likert scale before. These questions provide your audience with several answer options, typically ranging from one extreme to another.
You can think of it as a kind of middle ground. It's more complex than a yes or no question, but simpler than an open response. This makes it a smart compromise if you're looking to collect detailed information without overwhelming your users.
Moreover, they're as easy to use as they are effective: you can build your own with Formidable Forms in just a few minutes. Then users can answer them with a single click. This kind of efficiency makes them one of the best survey questions around.
Best of all, you can use a Likert scale for almost any type of question. If you ever want to really dial into a survey taker's opinions, this survey tool is worth your consideration.
5 effective Likert scale examples
Let's look at a few Likert scale questions examples to help you get started.
1. Degree of satisfaction
Let's start with one of the more flexible Likert scale examples: degree of satisfaction. As you probably expect, this is a simple way to measure attitudes and understand how happy your audience is with your work.
There are a lot of potential applications with this approach. You could use this to evaluate your product, website, or customer support:
When you're building your own survey, you can often add as many columns as you want (like a 7-point Likert scale). However, we recommend that you stick to around five. This is pretty standard, so your users will quickly understand the scale.
You may also want to use this opportunity to collect user feedback. Even a simple text field can help you interpret the Likert scale in more detail.
Nevertheless, consider making this field optional. You may not get every respondent to fill it out, but this helps you cater to users who only have time to complete the Likert scale survey questions.
2. Level of importance
If you're looking to expand your organization, then this sample may be perfect for you. Likert scales can be invaluable tools for checking how much your audience values a certain service:
If the response to one of these is largely positive, then you can confidently move ahead with adding it to your portfolio. On the other hand, a less enthusiastic result could prevent you from making a bad investment.
For these Likert scale questions, you may also want to add a price gauge like in the above example. These can help you translate the data into more practical guidance for your business.
Finally, you may also want to include more detailed information about the potential service beforehand. Even a brief overview can help respondents answer the Likert question more accurately.
3. Likelihood to recommend
Many businesses rely on word-of-mouth recommendations. Since these often occur in casual settings, it can be a hard metric to measure. Fortunately, a Likert scale can help with that:
One option is to stick to a general likelihood to recommend. This may help give you a rough idea of your brand's overall. On the other hand, you might want to consider drilling down to individual platforms for more specific data.
You could also optimize this format by combining it with other Likert scale questions for market research. Asking about how important a discount code would be to encouraging reviews, for example, could help shape your marketing strategy.
Finally, this question could also hint at where your fans are. By understanding where users are most likely to talk about your brand, you can focus your efforts on the right platforms. As a bonus, this question may also help remind your users to leave reviews.
Alternatively, you may want to consider using a Net Promoter Score (NPS) survey for this type of question.
4. Level of agreement
This type of question has been extremely popular for years. (That's why it's the default option in Formidable.) This goes beyond the basic agree or disagree options, and uses a 5 point Likert scale like many other examples.
These response options generally range from strongly disagree to strongly agree with a neutral option in the middle.
One of the best ways to use these Likert scale examples is to include multiple rows. This can help users more carefully break down their activity. However, just like with multiple columns, try to keep your row count between three to five for simplicity's sake.
5. Frequency of service use
Earlier, we talked about using Likert scales to investigate potential new services. However, it can be just as important to save money by cutting the ones that your users don't care about. A Likert scale can help you evaluate this:
In addition to eliminating unnecessary services, frequency Likert scales can help you measure hard-to-gather opinions. For example, knowing how often your users think about switching to a competitor could be vital to your retention strategy.
Lastly, you may want to consider keeping an eye out for particularly popular services. Lead generation forms often focus on a single call to action (CTA), so advertising the most frequently used one could encourage more conversions.
Likert scale questions can offer your forms an incredible amount of flexibility. Nevertheless, this degree of freedom can make creating your own survey from scratch intimidating. Fortunately, you can always consult a few tried-and-true approaches to help shape your own questions.
In this article, we showed you five Likert scale examples:
- Degree of satisfaction questions to understand your audience's opinions.
- Level of importance for assessing the potential success of new services.
- Likelihood to recommend, which can help you quantify word-of-mouth metrics.
- Frequency of service use to understand the popularity of your offerings.
Check out what else you can do with Formidable Surveys today!