Wondering how to add AI to your website? It’s easier than you think! Check out this guide to get started on the right track in creating your AI website.
Approximate read time: 4.5 minutes
It’s undeniable: AI technology is here to stay. Machine learning and artificial intelligence used to be the stuff of science fiction novels. Now, AI systems are commonly found deployed in web development projects around the world.
It’s amazing how far we’ve come in such a short time. A few years ago, the best AI tools we hope for on a website were clunky-at-best chatbots. Fast forward to the present day, and you’ll find everything from AI-driven image generation to customizable virtual assistants.
Thanks to recent advancements in generative AI tech, using AI in web development has never been easier. Despite growing accessibility, there are so many ways to build an AI-enabled site that it can be hard to know exactly where to start.
Luckily, that’s what we’re going to help you figure out today! Let’s take a look at the following questions to kick things off:
1. What AI functionality do you need?
If you’re wondering how to use AI in website development, it pays to know what you need. And what you need should closely match the goals of the site.
Here are some common reasons to add AI to your website:
- ? Improved User Experience
- ? Increased Engagement
- ?️ Better Customer Service
- ? Enhanced Marketing
? Improved Customer Experience:
? Increased Customer Engagement:
Keep users engaged with your website for longer periods by providing AI-generated personalized content and recommendations.
?️ Better Customer Service:
AI-powered chatbots can provide 24/7 customer service, answering frequently asked questions and resolving common issues. This can reduce customer support costs and improve customer satisfaction.
? Enhanced Marketing:
AI can analyze user behavior and provide insights into how users are interacting with your website. This can inform marketing strategies and lead to better performance and ROI. It can also inform decisions around search engine optimization and graphic design.
Still not sure what you’d use AI for? Check out this post with some creative AI examples to get the juices flowing!
2. Can you use existing AI services?
Once you’ve landed on your AI use case, the next step is to figure out if there are existing AI services you can leverage. Unless you plan on creating the next ChatGPT or Microsoft Bing, choosing a tried and tested AI platform is the best choice.
Okay - easier said than done! There are a lot of different solutions out there, even if you narrow it down to a well-defined AI use case. There’s no real replacement for trial and error, but you can set yourself up for success by considering the following:
- What platform is your site on?
- How much are you willing to spend?
What platform is your site running on?
Are you using a CMS to build your site? A website builder like Wix? WordPress? Your approach to each web design project will affect which tools you can implement - with AI tools it’s no different.
If you haven’t chosen a direction, it’s hard not to recommend WordPress. It’s easy to use, and it has an incredibly high AI adoption rate. You’ll find dozens of WordPress AI plugins available to handle a wide variety of use cases.
Learn more: How to Use AI in WordPress
How much are you willing to spend?
Guess what? AI is hot right now. So depending on the use case, you could be looking to spend a lot of money to get the best tools.
One example is an AI eCommerce tool called Triple Whale. If you’re looking to increase sales, there’s nothing like three whales in your corner. This slick app does a lot - but it’ll cost you at least $100 a month to use.
There are cheaper options out there (like some of the ChatGPT plugins on this list, for example), but the old adage of “you get what you pay for” comes to mind. It really comes down to how much your time is worth vs how much you are willing to spend.
? Looking for the perfect AI prompt examples: 25 Amazing AI Prompt Examples Everyone Can Use!
3. Do you need a custom AI solution?
If you are still wondering how to implement AI in website design, maybe you need a custom solution. And if we were talking about custom app development for AI a few years ago, that option would have been a non-starter for most people. Commissioning custom AI applications is very expensive business.
Lucky for us, the robots have become way more accessible as of late. Perhaps the biggest reason for that is a little platform called ChatGPT. The most beautiful thing about it? It has its own API. That means you can hardcode it into your site to do a variety of things.
Not only has this allowed individuals to code AI into their sites, but it has also enabled app developers to create their own solutions to share with the world. For example, we made this artificial intelligence plugin for WordPress ?
Here’s a taste of what it can do as an AI content generator:
We’ve combined our powerful WordPress form builder with ChatGPT to create the AI Field. We created it so that users could make their forms even more powerful and engaging.
Just add an AI Field to any form and set it to “watch” any other field for inputs. It will provide responses in context and in real-time just like the example above!
And by the way, when you get Formidable’s AI Field, you also get a powerful form builder that can do just about anything you’d ever want a form builder to do. Not to mention the easy-to-use WordPress AI templates that are waiting for you.
Imagine that — you could solve your AI problem, and your forms problem in one fell swoop!
? Ready to put the robots to work?
There you go! You’re now a little bit closer to living the AI dream on your site. If you're using WordPress, here's a no-brainer even a robot couldn't miss: try Formidable Forms!
Our AI Field is customizable + powerful. Plus you can try it for 14 days 100% risk-free. If you don't like it, we'll refund your purchase.
What are you waiting for? Get the AI Field on your site before the bots take over!
Read more about AI from the Formidable blog
Did you know that Formidable Forms is one of the fastest WordPress form builder plugins available today? If you're not already using it, get started with our free plugin or the full-featured pro version!