Our 16th Birthday Sale: Save Up to 60% on Formidable Forms

Sixteen years ago, Formidable Forms started with a simple idea: WordPress forms could do more. Today, we're celebrating how far we've come together with our biggest sale of the year—up to 60% off through February 13th.

Approximate read time: 6 minutes

Sweet Sixteen Means Sweet Savings

We're 16 years old this week, and we wanted to do something special to say thank you.

So here it is: Up to 60% off all Formidable Forms licenses from February 4-13.

This sale works for new purchases, upgrades, and expired licenses. If your license expired and you've been thinking about coming back, now's the time.

Grab Your Anniversary Discount →

What 16 Years Actually Means

Most WordPress plugins don't make it past year two. We've been here for 16.

That's 16 years of updates. 16 years of listening to what you actually need. 16 years of making forms that do way more than just collect email addresses.

Since 2010, we've helped create over 2.3 million forms. Those forms have collected more than 924 million submissions. That's a lot of data, a lot of businesses growing, and a lot of problems solved.

But here's what we're most proud of: Our average support response time is 2 hours and 9 minutes. After 16 years, we still answer your questions fast. Because that's what matters when your form breaks at 3pm on a Tuesday.

What Changed in Just the Last Year

2025 was massive for Formidable Forms. We released over 15 major updates, and each one came from listening to what you told us you needed.

Square payments so you can accept credit cards with another trusted payment processor. More options means more flexibility for your business.

GDPR field for sites that need built-in compliance. One checkbox field that handles agreement text, links, and translations automatically.

Enhanced spam protection with stopforumspam API integration, comprehensive denylists, and smarter honeypot fields that don't trigger false positives on iOS.

Email styling settings so your automated emails look as professional as the rest of your site. Control colors, fonts, and layouts right from the action settings.

Style-specific custom CSS that exports with your styles and automatically prefixes to prevent conflicts. Share styles between sites without breaking things.

Payments management now handled directly in Formidable with a modern interface and new coupons tab for managing discount codes.

Redirect delays so you can show success messages before sending people to the next page. Better user experience with just two new settings.

And we're not slowing down. 2026 is already looking exciting.

Why This Sale Is Different

Look, we could just say "it's our birthday, give us money."

But that's not really our style.

Instead, we're sharing our anniversary discount because we genuinely want more people using Formidable Forms. We want more businesses building better systems. We want more agencies delivering powerful solutions to their clients. We want more people realizing that WordPress can do way more than they thought.

And frankly, at 60% off, there's no better time to get started or upgrade.

Plus, we're donating 3% of every sale to Hope Across Borders, a grassroots organization helping Ukrainian refugees with food, supplies, and shelter. So your purchase does some good in the world too.

What You Can Actually Build

Here's the thing about Formidable Forms: calling it a "form builder" is like calling a smartphone a "phone."

Sure, it makes forms. But it also builds:

Complete directories with search, filters, and custom layouts for any type of listing you need.

Job boards where people apply, you review applications, and everything stays organized in WordPress.

Calculators that give instant quotes, estimate costs, or help visitors make decisions.

User portals where members log in to see their own data, update their profiles, and manage their account.

Event systems with calendars, registration, payment processing, and confirmation emails.

Quizzes and assessments that score responses, give personalized results, and capture leads.

Approval workflows where submissions get reviewed, approved, and moved through your process.

Payment forms that integrate with Stripe, PayPal, and Authorize.net right inside WordPress.

You're not buying a form plugin. You're buying the ability to build real applications without hiring a developer.

Who Gets the Most Value from This Sale?

Agencies who are tired of custom development for every client project. Build it once with Formidable, deploy it everywhere, charge appropriately.

Business owners paying monthly fees for directory software, booking systems, or membership platforms. One Formidable license replaces all of that.

Existing users on Basic or Plus who keep bumping into limitations. This is your chance to upgrade to Business or Elite at 55-60% off and unlock everything.

Anyone who tried the free version and realized they need the premium features. Now's the time.

People who let their license expire and miss having access to updates and support. Come back at the best price of the year.

After 16 Years, We're Just Getting Started

We've been doing this for 16 years, but it doesn't feel like that long.

Maybe it's because we're still excited about every update we ship. Or because we still get messages from customers showing us what they built. Or because after 16 years, we still think forms can do more.

Whatever it is, we're grateful you're here with us.

And we wanted to celebrate our 16th birthday by making it easier for you to build whatever comes next.

Get 60% Off Formidable Forms →