Learn how to skyrocket your form conversion rates with 8 powerful strategies using forms with conditional logic. Increase your leads and sales now!
Approximate read time: 5.5 minutes
Forms are fantastic.
Until they aren’t. And for many users, that’s often.
Filling out a form isn’t fun, and it explains why so many people don’t finish them.
If that’s a problem for you, we have the answer.
This article explores 8 ways to use conditional logic in forms to make them better for your website visitors.
But first, let’s explain conditional logic and how it works with forms ?.
What is conditional logic in forms?
Conditional logic is like having an “if/then” statement in your form.
If they choose one option, it takes them down one path. Choose a different one, and it takes them another way.
Using conditional logic in your forms tailors your visitor’s experience to them.
When a visitor selects a field, you can show or hide fields, skip entire sections, or redirect them to a different page based on their answer.
For example, if a customer arrives on a bakery website searching for donuts, they don’t want to see croissants, bagels, and other bread items. They want donuts! And if they have to search through tons of options, they’ll give up.
Create Your Conditional Logic Form!
So, you create a form that filters out all other options except for the delicious donuts, of course ?.
Now, this isn’t the only way conditional logic benefits your forms.
And that’s why we’ve thought of 9 ways it can help you.
Let’s check them out ?.
9 Ways to Use Conditional Logic Forms
1. Simplify the form
More form fields mean a higher chance your visitor will abandon your form.
So, create forms with conditional logic and eliminate all the fields the visitor doesn’t need. The best conditional logic forms will look at exactly what the visitor needs at that moment and removes everything else.
For example, let’s look at this bakery order form.
When the customer first arrives at the form, it looks basic like this:
But, when the customer chooses a product:
Keeping the form simple until you need the information makes it more likely your visitor will fill it out.
And that’s the goal.
2. Make it personal
People love personalization.
And if you’re not personalizing your marketing, you’re missing a great opportunity.
And the same goes for your forms. Changing the fields, you show based on the user’s previous answers or other factors helps you create a more personal form. And that increases the chance the visitor completes it.
Help yourself by helping your website visitors.
3. Create a multi-path quiz
Forms in the internet age need to be fun.
And one of the best ways to do that is with a quiz (like a chained quiz!). Quizzes help you gather information about your audience or customers and give your visitors a fun experience at the same time.
And when they’re having fun, they’re more likely to complete the form. Just ask the creators of these Buzzfeed quizzes that have had over one million people take them!
Quizzes don’t only have to be for Buzzfeed, though. They can also be excellent lead-generation tools!
Imagine you own a barber shop and want more customers to your website and then your shop. So, you create a conditional logic quiz for people to find their perfect haircut.
It asks questions about hair type, face shape, and more to find the perfect haircut for your visitor.
And conditional logic will change the following questions depending on the user’s previous answers!
At the end of the quiz, they can sign up for your newsletter and get a 15% discount on their next haircut.
Your customers are satisfied, and so are you. That’s a double win!
4. Provide relevant information
Long forms drive people away.
And that’s why it’s important to show only relevant information to your user.
As an example, here’s an example website called Married Memories.
It plans weddings but also offers a honeymoon getaway package as a bonus. And they’ve created a form for customers to fill out during their signup process.
Simple and little for the user to have to read. But, when they click on an option…
And if they click Interested:
All of this is done using conditional logic, and it makes things simpler for your visitor by giving them the information only when they need it.
5. Redirect visitors based on their choices
That’s right. Using conditional logic in your forms doesn’t only mean showing/hiding fields.
You can direct visitors to different content or entire pages as well! For example, if a visitor chooses “Baby Clothing” on your store’s website, it’ll redirect them straight to your baby clothing page.
This feature allows you to improve your user experience by choosing exactly what they get.
6. Avoid sensitive content
Whether it’s inappropriate content for children or spoilers, sometimes it’s easier to toggle a field with conditional logic than always show it.
For example, if someone is leaving movie reviews, you can add radio buttons for if their review contains sensitive content:
Then, if they click the Yes button, it’ll show an extra field like this:
This is a perfect feature if you run a review website like iMDB or Goodreads!
7. Increase efficiency
Conditional logic can also speed up the form process for users and collect more information for you.
For example, imagine you have a form asking a user about their pets.
Question one asks if they own a pet.
- If they say no, they go move on to the next relevant question
- If they say yes, conditional logic brings up another form asking how many
Question two asks what type of pet they own.
- If they answered no to the first question, they skip this
- If they answered yes, they type in the pets they own
So, you don’t waste the user’s time by asking necessary questions, and you get relevant information about your audience.
8. Simplify complex forms
Forms can get long.
And breaking them up is perfect for helping ensure they are completed.
While you could use conversational forms to do the same thing, conditional logic can add a bit of personalization to your questions. Or you can combine the two and make something truly extraordinary!
If you’re wondering how many questions work, many people have found that one question at a time forms are best.
So, aim to simplify anything too complex.
The perfect WordPress form builder with conditional logic
If you’re ready to enable conditional logic in your online forms, we’ve got the perfect WordPress plugin for you: Formidable Forms.
There are others like Caldera Forms, Gravity Forms, or WPForms. But users select Formidable for its versatility.
Formidable Forms’ conditional logic powers and its drag and drop form builder, you’ll build forms in no time.
And that’s time you can kick back and relax while your form brings in visitors.
And it doesn’t just do simple contact forms. Quizzes like Buzzfeed, surveys like Jotform, and payments through PayPal and Stripe — if you have a need, Formidable has a solution.
Plus, you get tons of other great features to help build a form with conditional logic with Formidable Forms:
- Many form templates to save time
- An easy form styler to make your form unique
- Conversational forms for one question at a time
- Plenty of integrations to share your data
- Multiple actions for form submissions
So, don’t wait any longer! Grab Formidable Forms.
It’s time for you to create a conditional logic form!
Create Your Conditional Logic Form!
Using conditional logic in your forms is a no-brainer.
You help your website visitors, collect better data, and improve your website. And all it takes is a few settings in conditional logic to set.
With these 8 ways to use conditional logic forms, you have what you need to create excellent forms.
So why not give it a try?
Also, follow us on Facebook, Twitter, and YouTube for more great conditional logic tips and tricks!
i need to make my main form on my site conditional example if the consumer clicks on a location the form will send to that locations email address is this possible? regards
Kara Copple says
Hi there. Yep, this is definitely possible. Here's a bit more info on using email routing.