Looking for a conditional logic plugin for your web forms? Formidable Forms helps you make smart, conditional forms in WordPress without any code. Try it now!
Approximate read time: 7.5 minutes
Wish your website's forms were as smart as you? Or, at least, almost?
Allow us to introduce you to conditional forms for WordPress. Whether you're building sites for clients or managing your own, this guide covers everything you need to know about this clever kind of online form.
We'll walk you through simple, effective strategies for making forms that resonate with your audience and convert. Practical tips, real-world examples, and the perfect plugin to use — it's all here. So keep reading!
What is a conditional form in WordPress?
A conditional form in WordPress uses conditional logic to show or hide the right questions and information.
If visitors choose one option, they’ll see one thing. If they select another, they’ll see something different.
For example, a customer may visit your website looking for winter boots. 🎿 Since they chose “winter boots,” you don’t want to show them fall, summer, and spring boots too. That's not why they're there. And they'll probably leave.
Instead, you filter out the products that don't apply, so shoppers only see the relevant items.
They will stay on your site longer and may even find exactly what they want to buy, which is great for your site!
This is the same strategy you want to use with your forms. Simply put, people don't like wasting time on things that don't apply to them!
Why make conditional forms?
Why use forms with conditional fields? So more people click "Submit"!
Let's take a little trip down memory lane to see why it works.
Remember that time you went to the doctor's office, and they gave you a 10-page form to fill out? How did you feel?
Probably like you would have thrown the clipboard across the room if you weren't so sick.
Well, you don't want your site visitors to feel the same way, right?! Especially because it's a lot easier to leave a website than a doctor's office.
So, if you want your forms to convert, they should be as short as possible and easy to fill out.
Here are the three keys to effective online forms:
- Reduce distractions
- Simplify questions
- Keep it short!
Form landing pages are an excellent way to limit distractions. But when it comes to asking the right questions and only asking those that are absolutely necessary, conditional logic is the answer.
Conditional form WordPress examples
Now we know why we should use conditional forms, let's see them in action! Check out these five examples of conditional logic forms to get inspired and learn how to create great ones of your own:
- Contact forms
- Marketing & feedback surveys
- Customer support reviews
- Event registration or RSVP forms
- Product or service recommendations
1. Contact forms
With contact forms, you can use conditional logic to tailor fields based on whether a visitor is a new or returning customer.
For example, returning customers could be shown a streamlined form with fewer fields. There's no need for an email field if they're already logged into their account, right? That's just user experience common sense!
Or, learn why a user is contacting you so you can direct their contact request to the appropriate person or department.
2. Marketing & feedback surveys
When customers fill out a survey, it's best to adapt the questions based on their answers.
For instance, if they show interest in a specific product or service, the form can ask them more about it. This way, you get precise feedback that makes the survey more relevant and engaging for the customer. And the results will be a lot more helpful too!
3. Customer support reviews
Conditional forms can have a huge impact on your online reputation and customer satisfaction.
Let's say you have a feedback form on your website. Based on the customer's rating, the form can then ask happy customers to leave a review and encourage unhappy customers to contact support so you can fix the problem.
4. Event registration or RSVP forms
These flexible forms are ideal for gathering attendance info.
For an online workshop, you could have a dropdown list that asks about skill levels. For a wedding or other social event, it might ask about the number of guests and food preferences.
Thanks to conditional logic, you can tailor the form to the situation and make event planning much easier!
5. Product or service recommendations
You've probably run into product recommendation quizzes while online shopping. 🛍️ But did you realize they're actually just forms with conditional outcomes?
It takes some of the magic away, doesn't it? Although, that means they're easier to make than you might think.
All you need to do is create a conditional form to ask shoppers about their preferences. Then, set up the logic to point them toward the product or service that fits those needs.
Visitors get a personalized shopping experience, and you get a big boost in sales and customer satisfaction.
Want to make a conditional logic form just for fun? Create a choose-your-own-adventure story in WordPress instead! 📖
How to create a conditional form in WordPress
So now that you're craving conditional logic for your WordPress forms, let's show you how to set it up!
Luckily, you don't need to be a code wizard or nerd whisperer. All you need is the right WordPress plugin.
But we'll go ahead and warn you: we don't know of any free online form builder with a conditional logic feature. So you'll have to pick a premium plugin to make a conditional form in WordPress.
The good news, though, is there's a very affordable form maker that can handle conditionals plus a whole lot more...
And it's called Formidable Forms.
Step 1: Get Formidable Forms
With a simple dropdown menu and a user-friendly drag and drop form builder, this WordPress form builder lets you create conditional logic forms without breaking a sweat.
With Formidable, you can set up conditions to:
- Show or hide fields based on the previous response
- Show a form field when another is completed
- Display a field if it includes a value
- Conditionally display a section
- Display a selected number of fields
- Skip a page in a multi-step form
- Redirect users to different pages after form submission
- Send an email notification based on user input
But don't limit yourself! There are all kinds of other creative ways to apply it to online forms!
Step 2: Create your conditional form in Formidable
Once you've installed and activated the plugin, open your WordPress dashboard and head to Formidable → Forms → Add New.
Choose a form template or Create a blank form to start from scratch, and then use the builder to create or customize your form.
After you've added fields to your form, click on a form field to open the Field Options menu.
This is where you can enable conditional logic. 🧠
Click Save when you're done, and now we can get your form online!
Want to kick it up a notch?
Combine conditional logic with conversational form design. This means you can weed out unnecessary questions as you take users through a survey one question at a time!
And with Formidable, it only takes a second to turn any boring old form into a sleek and smooth conversational-style one.
👉 Learn more: How to create a conversational form in WordPress.
Step 3: Publish your form
Last step! Open the WordPress post or page where you want to display your fancy new form. Add a block in the editor, and insert the Formidable Forms block.
Select your form from the dropdown menu and then publish your page! Congrats, you just made a conditional form in WordPress! 🙌
For more detailed instructions, see our step-by-step guide to creating a conditional logic quiz.
More than just conditional forms
The best thing about Formidable Forms is that it’s much more than a conditional logic plugin. It's a full-scale WordPress form solution with features you'd never expect.
With this one plugin, you can build everything from custom calculators to directory sites. And all without coding!
Start building conditional logic forms today
Isn’t conditional logic amazing?
And we can't wait to see how you use it now that you know how to create an interactive form in WordPress!
So, are you ready to take your WordPress forms to the next level? Get started now!
Did you know Formidable Forms is the best WordPress form builder available today? Get started with our free plugin, or try the full-featured pro version risk-free with our 14-day money-back guarantee!