Unlock the power of Artificial Intelligence and Machine Learning on your WordPress site. Learn how to use AI in WordPress to optimize your website.
Approximate read time: 4 minutes
If you've been alive for over a year, you've heard about the wave of artificial intelligence (AI) and machine learning tools currently being used.
If you haven't been alive more than a year, you're not reading this article about AI technologies.
So it's safe to say you've heard about AI!
But, you may have yet to hear how to use it on your WordPress site. And that's why we created this post.
We'll dive into the basics of AI and why you should use it before we dive into some of the top ways to use it on your WordPress website today.
So, let's get into it WordPress and AI.
Why use artificial intelligence in WordPress?
If you're new to AI and WordPress, you may feel like you're already behind.
OpenAI, ChatGPT, Midjourney, DALL-E — what are these terms?
But don't worry. You don't have to know these to use AI and WordPress together.
AI and machine learning use machines to learn and do things that are usually only for human intelligence. That can involve solving complex equations, writing code, or even generating blog posts!
Now, when we apply AI to WordPress, things get fun. You see, there are a few ways you can use AI and WordPress together, like:
- Fixing images and videos
- Personalized messaging
- Search Engine Optimization (SEO)
- Content creation
- Email marketing
- Improved user experience
The list can go on, but you get the point by now.
AI does a lot. And there are examples of it in our everyday lives.
It also does these tasks much faster than we can, which makes automating those boring and repetitive tasks much easier! And that means you can spend more time on tasks that significantly help grow your website. Just leave the simple tasks to artificial intelligence.
Now, it's excellent knowing why you should use it. But when trying to get real solutions, things get tough.
Luckily, we've got some of the best AI-powered WordPress plugins for you here and some AI examples for your website ?.
The best WordPress plugins and use cases with AI for WordPress users
Support is of the most popular ways to use AI in WordPress to help customers or visitors.
With a simple plugin, you get customer support that helps improve the customer experience and increase conversions. And you can use this as a chatbot, form, or any other input type.
With AI-powered plugins, you can answer basic customer service questions, direct users to product pages, or generate leads! And as we mentioned above, they can help free you or your support team from answering simple questions. Plus, AI can handle more than one query at a time, which is tough for humans to do!
With the field, you can have it “watch” other fields and their inputs. Then, it connects to ChatGPT to answer the question.
For example, let’s imagine you work in education.
Create a simple form so students can find resources on topics or subjects they struggle with.
Even cooler is that you can change the prompt to act how you want. So customize it to be your support tech, sales rep, or any other position.
All you have to do is write a “prompt” detailing its job, just like you would teach an assistant!
Whether for education, customer support, or a Q&A chatbot or form, this form field gives you tons of power and possibilities. And it’s an excellent way to increase user engagement.
Plus, Formidable offers a bunch of AI templates to get you started faster!
Optimize images and videos ?
If your videos and images aren't optimized, your page speed is hurting.
And that also means you're hurting your search rankings, too. So, don't waste time hiring a specialist or paying for expensive tools! You can just find plugins that use artificial intelligence instead.
The best artificial intelligence media plugin is Smush, which helps optimize your images perfectly. If you want to add AI to your website, this is a great place to start.
Its AI image optimization will automatically detect your images it can optimize and fix them on your website!
That way, you improve your WordPress page speeds and help your search rankings.
Content Creation ?
Need content curation for your website but don't have the time?
Well, AI can do it well! It can generate all types of high-quality content, like press releases, blog posts, product descriptions, and more.
It can even give you content recommendations to improve your rankings in search results, scan content for related posts to add, and optimize your titles and meta descriptions!
Most of the tools use what's called Natural Language Processing (NLP) and algorithms for their AI-generated content that uses natural language. After all, people want information from human experience, not something machines invented.
NLP is a way to help with that.
One of the top plugins to use here is AI Engine, which gives you a ton of features.
It can put a chatbot on your website, create content, generate images, give you a knowledge graph, and even post on social media. So if you’re looking for a do-it-all type AI plugin, AI Engine is a great choice.
Other great tools aren't plugins but can be added as extensions.
The top one that has features of AI built-in is Grammarly, which improves your writing by fixing grammar mistakes and simplifying the language you use.
SEO enhancements ?
Hiring an SEO specialist is expensive.
Getting an SEO plugin? Not so much.
And that's because many WordPress plugins with the integration of AI are used to improve your SEO! They offer advanced features like optimizing titles and descriptions, changing alt text, keyword targets for search engines, create internal links, and AI-based tools to help you create more quality content from your WordPress post. They can even optimize your WordPress theme for faster speeds!
Rank Math SEO is among the best plugins for SEO and AI purposes.
Rank Math gives you a specified amount of Content AI credits each month, which you can use to analyze your blog posts and pages. It offers suggestions on keyword density, word count, and more to help you optimize your SEO.
Website management is an overlooked part of running a business.
Your website is constantly attacked with malware attacks, spam comments, and other malicious code. So it's crucial to equip your website using a plugin to act as your moat and giant wall to defend against them.
A top plugin that uses AI is Akismet, which many websites use to filter spam comments!
The WordPress plugin uses artificial intelligence to stop spam comments in their tracks to help keep your comments section clean.
Another top option for targeting malware is Quttera Web Malware Scanner.
Are you ready to add AI to your WordPress site? ?
AI tools, machine learning algorithms, and other deep learning technologies are the future of the web.
And working them into your WordPress website allows you to add powerful features to boost it.
Whether web development, SEO, simple text-to-speech, or you need to analyze large amounts of data, a plugin with AI will help you. So that's why we recommend checking our list of best AI plugins for WordPress so you can get even more!