Discover how Clio Websites grew their business using Formidable Forms. They saved time, built smart tools, and helped more clients with ease.
Approximate read time: 7 minutes
Running a successful web design agency means balancing creativity, speed, and quality.
Clio Websites, a Canadian web agency serving hundreds of clients since 2007, faced growing challenges as their projects became more complex. Clients wanted advanced features, but coding everything from scratch slowed projects down significantly.
To overcome this challenge, Clio Websites searched for a better solution.
After careful research, they chose Formidable Forms — a powerful WordPress form builder that provided the exact tools they needed, right out of the box.
"We landed on Formidable just because it had the capabilities to do everything that we needed. Really, it's kind of sky's the limit."
Formidable Forms didn't just help Clio Websites build better websites; it transformed their entire development process, allowing them to deliver high-quality projects faster and exceed client expectations.
And we're here to share their story.
The Challenge: Complex Features Were Slowing Things Down
Clio Websites built their reputation by delivering beautiful, custom websites to their "several hundred clients."
But as the number of projects increased, complexity became a big obstacle. Clients frequently requested advanced features, like directories, personalized forms, and personalized user experiences.
These requirements weren't easy to accomplish, especially in an efficient way.
The tools Clio previously used either "didn't do it at all, or you needed another sort of add-on or something," according to Nat Militic, owner of Clio Websites. Using multiple tools or custom coding meant the team had to "spend a lot of time customizing interfaces or doing custom integrations," significantly slowing down project delivery.
This slow process wasted valuable developer resources and impacted client satisfaction. Clients wanted simple solutions they could easily manage themselves. Without the right tools, this was difficult, and that made Clio Websites less competitive.
Ultimately, Clio needed a powerful solution flexible enough to handle advanced features quickly, allowing their team to work smarter and faster.
The Solution: Formidable Forms Made Complex Features Easy
Clio Websites turned to Formidable Forms to solve their problems. Formidable Forms offered a practical yet powerful solution that met all their needs.
Here’s how Formidable Forms specifically helped Clio Websites:
1. Quickly Building Powerful Directories
One of the most common client requests at Clio Websites was custom directories.
These directories could include team members, business locations, product listings, or events. Building these from scratch required extensive coding and testing.
With Formidable Forms, Clio streamlined this process.
"We use Formidable quite a bit, especially when we need something a little bit more robust."
The built-in "Views" feature enabled them to effortlessly create custom listings that clients could filter and search. Militic highlighted, "We've actually built a few directories using Formidable, and that's where I feel like it shines — the Views are really powerful."
Formidable's powerful Views let clients update their directories from the front end without any coding. Clients loved this ease-of-use, and Clio’s team could deliver these complex solutions in days rather than weeks.
And that immediately made them more competitive in the web design industry.
2. Simplifying Advanced Forms with Conditional Logic
Clients regularly asked for forms that could adapt based on user answers. For instance, a form might display different fields depending on the user's previous selections.
Creating these forms manually or with less capable tools was complicated and slow.
Formidable Forms has conditional logic built right into the drag-and-drop form builder. So, Clio Websites easily created dynamic forms that only displayed necessary fields to users, boosting completion rates.
Militic emphasized this saying, "From a user perspective, it's very easy." This not only simplified their process but also improved results for their clients.
The team no longer spent excessive time on technical challenges and could focus more on creative tasks.
3. Enabling Easy Front-End Editing for Clients
Previously, clients depended entirely on Clio Websites to make content updates. This approach created delays and frustration because clients wanted immediate control over their content.
Formidable Forms solved this by enabling easy front-end editing.
Clients could directly update content, edit directory listings, or manage submissions through a simple and intuitive interface, all without logging into WordPress’s backend. Militic described this as a "really powerful feature of Formidable."
Clients loved this newfound independence, and Clio Websites benefited from reduced workload, happier clients, and faster project completion.
The Impact: Faster Projects, Happier Clients, and Better Results
Formidable Forms completely changed how Clio Websites handled their projects. It simplified complex tasks and helped the agency deliver quicker, more efficient solutions. The benefits were felt immediately: projects moved faster, clients were happier, and the agency’s work became easier.
Here's exactly how Formidable made a difference:
1. Significantly Reduced Development Time
Before using Formidable, building advanced features like directories and interactive forms took weeks.
Each feature involved custom coding, extensive testing, and troubleshooting. Delays were common, causing frustration for both clients and the team.
After switching to Formidable Forms, the time required for complex tasks dropped dramatically.
Features that once took weeks now took just days or even hours to create. "Actually, the speed to develop something like that using Formidable was way faster," Nat shared.
The practical result was clear: Clio Websites completed more projects quicker, improving efficiency without compromising quality. This allowed them to help more clients and grow their business more quickly than ever before.
2. Increased Flexibility to Meet Client Needs
Every client is different, and each has their specific requirements.
Before using Formidable, complex or highly customized requests often posed a problem. Either Clio Websites had to decline the job or commit to extensive custom coding that strained their resources.
Formidable Forms solved this problem by giving Clio Websites an easy-to-use toolset that could handle almost any customization without extra development effort.
"We can pretty much deliver any project without custom code. The capabilities are all there in Formidable."
With Formidable’s flexibility, Clio Websites confidently took on a wider range of projects, from simple contact forms to detailed directories and advanced interactive forms.
They no longer worried about whether a request was too complicated, allowing them to expand their offerings and attract bigger, more ambitious clients.
3. Improved Client Satisfaction and Empowerment
Before Formidable, clients depended heavily on Clio Websites for updates or content changes.
Clients would need to request every small change, causing frustration and delays, especially if updates were urgent.
Formidable Forms’ powerful yet simple front-end editing feature transformed this experience. Clients now easily edit their own content or directory listings through a user-friendly front-end interface — no coding required.
"Clients appreciate that we don't have to spend a lot of time customizing interfaces or doing custom integrations. The clients really like that feature."
This ease of use boosted client satisfaction dramatically.
Clients felt more empowered, making updates exactly when they needed them. For Clio Websites, fewer client requests meant less time spent on minor tasks and more time dedicated to meaningful work, improving overall efficiency and client relationships.
Ready to Transform Your Workflow?
Using Formidable Forms changed the game for Clio Websites.
Complex tasks became easy, projects got done faster, and clients felt more empowered than ever. Instead of spending weeks coding features from scratch, the agency quickly built exactly what clients needed — saving valuable time and effort (just like we did with OT Potential, too!)
Formidable Forms didn't just solve problems; it created new opportunities for Clio Websites to take on bigger, better projects.
If you're ready to simplify your work, deliver projects faster, and keep your clients happy, Formidable Forms is ready to help you, too.
Try Formidable Forms today and see how easy your projects can be.
How Formidable Forms Powered A Life-Changing Directory
More Customer Conversions with Instant Quotes
Build More Than Forms with Formidable
Leave a Reply