Want to thank your users after they submit a form or make a purchase? Here’s how to create a thank you page in WordPress to show appreciation and boost conversions!
Approximate read time: 6.5 minutes
Have you ever felt that uncertainty after clicking “Submit” on an online order or registration form? You haven’t gotten a confirmation email yet. No thank you message appeared on the screen. Did your submission go through? ⁉️
It can be frustrating at best and costly at worst. If users start hitting the back button, refreshing the page, and resubmitting the form, they could end up ordering the same thing three times. 🤬 You definitely don’t want anyone to have this kind of experience on your website!
But a well-crafted thank you page can go way beyond simply showing gratitude and reassuring your visitors that their request was received.
Here’s why and how to create a thank you page in WordPress to win over your users:
🤔 Why Create a Custom Thank You Page in WordPress?
A WordPress thank you page can do a lot more than just let your users know that you value them. It can also help you boost sales and increase conversions. 📈
Instead of displaying a boring default “Thank You” message after a user submits a form or makes a purchase 😴, displaying a custom thank you page can encourage them to take the next steps, and maybe even to purchase other products or upgrade their subscription 🤩.
Not sure how a WordPress thank you page could help your website? Here are a few examples for inspiration:
- Offer a free file download for users who sign up to your newsletter 📨
- Give details about order tracking 📦 after a WooCommerce order is received
- Provide resources and links ℹ️ to customer support or Knowledge Base articles when a contact form is submitted
- Customize a WooCommerce thank you page 🎨 to match your brand identity
- Thank new members for subscribing and remind them of website rules, terms, and conditions 📌
- Propose related content, prompt them to join other mailing lists, or encourage them follow you on social media ⏭️
A well-designed thank you page can make the difference between an okay user experience and an excellent one. And fortunately, it isn’t hard to make a thank you page in WordPress.
The problems come when trying to connect a thank you page to your WordPress forms or eCommerce orders - and that’s where Formidable Forms really shines! 🌟
So, what does a good thank you page look like?
🤷 What Makes a Good Thank You Page?
The key to making an effective thank you page is understanding your audience’s needs at that particular point in the customer journey.
Like all good landing page examples, good thank you pages let the user know what they’re getting and what happens next. Thank you pages’ sections should, of course, include a message of appreciation 🫶 but they should also feature a call to action (CTA) and inspire visitors to spend more time on your website.
In the same way that the goal of a landing page button is to get users to click and take a specific action on your site, your thank you page should have a clear goal and limit distractions.
Here are a couple examples of how we use thank you pages in WordPress:
This simple thank you page for an order confirmation includes a CTA button to help our users get working with our plugin right away. We also include a recap of their order and offer some tips getting started.
And finally, on our own website, FormidableForms.com, we’ve created a cool thank you page in WordPress to show poll results as soon as a user submits their answers!
🤓 How to Create a Thank You Page in WordPress
There are actually two parts to creating a thank you page in WordPress:
- Making the thank you page
- Setting up the trigger / redirect
Building the thank you page itself is the easy part! Getting it to display when you want it is where it gets tough. 🤨
That is, unless you use a little plugin called Formidable Forms! 🪄
What makes Formidable the best WordPress plugin for thank you pages? Let’s see…
- A drag-and-drop form builder
- eCommerce integrations (including WooCommerce)
- Integrations with all the top email marketing services
- Options to show a simple success message, redirect to a different page, or display the content of an existing page
- A form builder that can also work as a landing page builder
And you can do all this with the free version of Formidable Forms too! 😲 No need to buy a license key like with SeedProd or other landing page builder plugins.
Sounds great, right? Now you can browse thank you page templates on WordPress for ideas, install the WordPress plugin, save, and start editing.
🏁 Let’s go!
Here’s how to set up a thank you page in WordPress once you’ve installed and activated Formidable.
Step 1: Install and activate Formidable Forms
If you don't already have the free version of Formidable Forms installed on your site, do that first. That’s right, you can use our free plugin to create a custom thank you page in WordPress!
- On your WordPress Dashboard, go to Plugins → Add New.
- Search for 'Formidable', then click the Install button. Once it’s installed, click the Activate button.
Step 2: Create your custom thank you page in WordPress
This is the fun part! It’s time to get creative and make your custom thank you page, exactly like you’d create any other page in WordPress. 🖌️
From your WordPress dashboard, head to Pages → Add New.
Next, you can use the WordPress default block editor or a drag-and-drop page builder plugin like Elementor or Divi to design your thank you page.
Add text, images, a video, a CTA, or whatever else you’d like to display on form submission.
Once you’re happy with your page template, save the page. You can then publish it publicly if you don’t mind it being accessible to all.
🕵️ Don’t want your thank you page to be publicly visible? Under the ‘Visibility’ page settings tab, select ‘Private.’ Now your content will only be shown to users who have submitted your form.
You can see step-by-step how we set up a thank you page in WordPress in this short video tutorial 👇
Step 3: Create your form
Whether you want to create a simple contact form or are using a lead magnet to grow your email list, you can quickly and easily make your form with Formidable’s visual form builder.
Select a field type on the left, then drag and drop it into your form on the right side of the screen. When you’re done building your form, click the blue Update button to save your changes.
Don’t want to start from scratch? We have 200+ WordPress form templates you can use!
Step 4: Set up your form actions
Now it’s time to set up your WordPress form success confirmation actions.
From within any form, click the Settings tab at the top of the page. Under Actions & Notifications, select ‘Confirmation’.
When you scroll down to the Confirmation section, you'll see three different options for your form confirmation action:
- Show Message
- Redirect to URL
- Show Page Content
Since you want to use your newly created thank you page, for WooCommerce or otherwise, you’ll want to choose either Redirect to URL or Show Page Content.
If you choose Redirect to URL, this will send the user to another page on your website as soon as the form is submitted. The page will need to be publicly visible.
Choosing Show Page Content will keep the user on the same page and the content of whichever page you choose will be displayed in place of the form on submission.
Once you're done, click Update to save your changes.
Now it's time to share your form with the world and put that thank you page into action!
Step 5: Publish your form
All that’s left is to insert your form wherever you’d like it to be displayed on your website.
In your WordPress dashboard, ‘Edit’ the page or post where you want to show the form. Add a new WordPress block and type in Formidable to find the Formidable block. Then, pick the form you want to use from the dropdown menu and update your page or post.
Congrats, your form is now on your website! 🙌 Submit a test form entry and you’ll see your custom WordPress thank you page!
💫 What Will You Do Next?
Now that you’ve made your form and seamlessly integrated your thank you page, what else would you like to do with your form?
Whatever it is, Formidable Forms gives you all kinds of cool features and powerful automations to make it possible.
Connect your form to your email marketing platform to automatically update your contact list, instantly send a personalized auto-reply email, generate a custom PDF from form entries, and more. Discover all the possibilities!
And for more WordPress tips and tricks, don’t forget to follow us on social media! You can find us on Facebook, Twitter, and YouTube.
Read more about landing pages!
4 WordPress Landing Page Best Practices for Powerful Results
6 Best WordPress Landing Page Plugins (to Get Conversions Now!)
How to Make a Good Landing Page with FormsDid you know that Formidable Forms is one of the fastest WordPress form builder plugins available today? If you're not already using it, get started with our free plugin or the full-featured pro version!
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