Looking for the best WordPress popup plugin? We tested the top tools, which are the ones to use to make popups that drive conversions without driving visitors crazy!
Approximate read time: 7 minutes
Popups can be tricky.
When done well, they grab attention and crank up conversion rates. But use them wrong, and they send people running (or clicking) away.
That's where a WordPress popup plugin comes in. It can help you create popups and show them only to the right people at the right time. We tried tons of WordPress popup plugins while searching for the best for our own site.
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And now, we're sharing our favorites with you!
In this post, we'll compare the top tools for grabbing attention and increasing conversion rates to make your WordPress website pop.
First, let's see why a plugin is the way to go.
Why use a popup plugin for WordPress?
Sure, you can make a popup on WordPress without a plugin if you're comfortable with coding. But why waste time on development and testing when some super solutions already exist?
Just install a WordPress popup plugin, and your work will be done in minutes instead of hours or days!
The best ones are packed with pre-built templates, smart targeting, and analytics to track success to help you optimize the user experience.
Now, let's show you seven great WordPress popup plugins with these helpful features.
7 Best WordPress popup plugins
1. OptinMonster - Top all-around WordPress popup plugin
OptinMonster is a drag and drop WordPress popup builder and conversion toolkit. Its sole mission is to turn site visitors into subscribers.
Focused on user experience, OptinMonster offers smart targeting options, exit intent popups, and other custom features.
And it doesn't just make basic popup boxes. It can also add a lightbox, slide-in, content locker, countdown timers, and 'gamified' popups to your website.
You can display custom popups based on geolocation, clicked links, or products in a WooCommerce cart.
Features:
- Optimization for web and server performance
- Hundreds of popup templates
- Built-in A/B split testing
- Popup sound effects and animations
- On-site retargeting for optimal list building
Pricing: OptinMonster is a premium-only plugin. Plans start at $9 monthly and come with a 14-day money-back guarantee.
2. Formidable Forms - Best popup form and modal popup plugin
If you need a plugin for popup forms in WordPress, Formidable Forms is your answer.
This top-notch form builder quickly creates high-converting forms, from newsletter signups and contact forms to surveys and polls.
Plus, with its Bootstrap Modal Forms Add-On, any form can be turned into a popup with just a couple of clicks.
When visitors click the trigger button, they'll see your form!
🔎 Here's a closer look at how to create a modal popup in WordPress, along with some modal popup examples.
It's the best of both worlds: a simple modal popup creator + a powerful form builder. It also lets you create unlimited popups. No view limits, no response limits, and no limits to what you can build with Formidable!
You won't find a better way to add popup forms to WordPress sites.
Features:
- 225+ form templates
- Drag and drop builder
- Modal popup WordPress block
- Conditional logic and calculated fields
- Cart abandonment features
Pricing: Formidable offers a free online form builder and a premium version. Bootstrap modal popups are included in the Plus plan and above, and prices start at $99.50 for the first year.
Try Formidable Forms risk-free with our 14-day money-back guarantee!
3. Popup Maker - Best free popup plugin for WordPress
With over 700,000 active installations, Popup Maker is a hugely popular free WordPress popup plugin.
It has many popups, modals, and content overlays, such as email opt-ins, subscription popups, eCommerce notifications, and EU cookie notices.
The Popup Maker plugin also prevents annoying visitors by giving you total control over your popups. You can even change the notifications based on 28 different conditions.
Features:
- Easy-to-use popup builder
- Embed pre-existing forms into popups
- Popups triggered by user actions, like time delay or form submission
- Integration with major email marketing platforms
Pricing: Popup Maker offers a free plugin plus a premium version starting at $87 per year.
Wondering how to create a popup form in WordPress for free?
Use the free Popup Maker plugin + the free Formidable plugin
4. Bloom - Best popup plugin for Divi
Bloom is an email opt-in and lead-generation plugin. With this tool, you can create several types of popups, including automatic opt-ins triggered by visitor interactions.
If you don't want to build your popups from scratch, Bloom comes with over 100 customizable popup templates.
Bloom can also display dynamic content based on user location and previous actions to help you increase conversions.
Features:
- Range of options for triggering popups, including comments, purchases, inactivity, and more
- Integrations with popular email marketing services and CRMs
- Fly-in, in-line, below-content, and widget area options (in addition to a simple popup window)
- Fully-responsive forms
- 24/7 customer support
Pricing: Bloom is part of the Elegant Themes Divi package, which starts at $89 per year.
5. HubSpot - Top popup plugin for HubSpot users
The HubSpot WordPress plugin offers live chat, chatbots, and a Customer Relationship Management (CRM) system. Its visual builder also allows you to create popups!
It's easy to design popups to match your site's style and branding. Plus, you can track each call to action's performance using HubSpot's built-in analytics 📈.
Features:
- Syncing with HubSpot CRM
- Email notifications
- Mobile optimization
- Multiple popup types (slide-in, dropdown, etc.)
- Integrations with 900+ apps
Pricing: HubSpot's WordPress popups plugin is free to use. Plans for the broader HubSpot service start at $45 per month.
6. Sumo - Best popup plugin for beginners
Sumo is a powerhouse for engaging users and increasing conversion rates.
Sumo offers a variety of popups, such as welcome mats, scroll boxes, and smart bars. It also works with all the biggest email marketing platforms, so you'll never have to worry about syncing lists or losing contacts!
Easy enough for beginners, but with the advanced features experienced developers need, it's no wonder this WordPress popup plugin is a favorite.
Features:
- A/B testing
- Advanced targeting rules based on visitor behavior and site interaction
- Built-in analytics for tracking conversions and engagements
- Drag and drop popup builder
Pricing: Sumo has a free WordPress plugin with basic features. Paid plans start at $39 per month.
7. Thrive Leads - Best WordPress popup plugin for A/B testing
Thrive Leads is designed specifically for building mailing lists. This powerful lead-generation plugin boasts a suite of tools that make quick work of creating popups and opt-ins.
The plugin's strength lies in its sophisticated yet user-friendly editor, letting you design sleek and effective popups. From scroll-triggered forms to sticky ribbons, Thrive Leads can do it all.
Our favorite thing about this tool? Its advanced A/B testing features let you try different popup designs and triggers to see which works best.
Features:
- A/B testing
- Advanced and page-level targeting features
- Detailed analytics and insights for performance tracking
- Smart exit-intent technology
- 100+ popup templates for quick setup
Pricing: Thrive Leads is a premium-only plugin with licenses starting at $199 per year.
So, which is the best popup plugin for WordPress?
While all the plugins on our list are good options, Formidable Forms is the best and most versatile, although we are admittedly a little biased 😉.
You don't have to take our word for it, though. Our 400,000+ users will tell you, too!
It has you covered whether you want to boost your email list, ramp up sales, or simply make your site more engaging.
Formidable isn't just another WordPress popup plugin. It's an all-in-one solution for creating forms, quizzes, and surveys and then turning them into popups with the click of a button.
So what are you waiting for? Get your website poppin' now! 💥
Get Started With Formidable Forms!
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