Learn how to skyrocket your form conversion rates with 8 powerful strategies using conditional logic forms. Increase your leads and sales now!
Approximate read time: 5.5 minutes
Forms are fantastic.
Until they aren’t. And for many users, that’s often. Filling out a form isn’t fun, and it explains why so many people don’t finish them. If that’s a problem for you, we have the answer.
Conditional logic.
Don't know what that logic is? No problem; we'll explain it here in just a second! Then, we'll show you several ways to add conditional logic to your forms to make them better for your website visitors.
But first, let’s explain conditional logic and how it works with forms.
What is a conditional logic form?
Conditional logic is like having a split in your form path.
If a user picks one option, it takes them down one path. Choose a different option, and it takes them down another.
Using conditional logic in WordPress forms tailors your visitor’s experience to them. When a visitor selects a field, you can show or hide fields based on their answer, skip entire sections, or direct them to a different page.
For example, imagine a customer searching for donuts on a bakery website. They don’t want to see croissants, bagels, and other bread items.
They want donuts! And if they have to search through tons of options, they’ll give up.
Create Your Conditional Logic Form!
So, you create a form that applies conditional logic and filters out all options except for the delicious donuts! Now, customers are happy, and so is the baker.
Now, this isn’t the only way conditional logic benefits your forms. And that’s why we’ve thought of eight ways it can help you.
Let’s check them out.
8 ways to use conditional logic forms
1. Simplify the form
More form fields mean a higher chance your visitor will abandon your form.
So, create forms with conditional logic and eliminate all the field options the visitor doesn’t need. The best conditional logic forms look at what the visitor needs at that moment and remove everything else.
For example, let’s look at this bakery order form.
When the customer first arrives at the form, it looks basic like this:
But, when the customer chooses a product:
Keeping the form simple until you need the information makes it more likely your visitor will fill it out.
And that’s the goal.
2. Make it personal
People love personalization.
And if you’re not personalizing your marketing, you’re missing a great opportunity.
And the same goes for your forms. Changing the fields you show based on the user’s previous answers or other factors helps you create a more personal form. And that increases the chance the visitor will complete it.
Help yourself by helping your website visitors.
3. Create a multi-path quiz
Forms in the internet age need to be fun.
And one of the best ways to do that is with a quiz (like a chained quiz!). Quizzes help you gather information about your audience and give visitors a fun experience at the same time.
And when they’re having fun, they’re more likely to complete the form. Just ask the creators of these Buzzfeed quizzes that have had over one million people take them!
Quizzes don’t only have to be for Buzzfeed, though. They can also be excellent lead-generation tools!
Imagine you own a barber shop and want more customers to your website and then your shop. So, you create a conditional logic quiz for people to find their perfect haircut.
It asks conditional questions about hair type, face shape, and more to find the perfect haircut for your visitor.
Conditional logic changes the following questions depending on the user’s previous answers! At the end of the quiz, they can sign up for your newsletter and get a 15% discount on their next haircut.
Your customers are satisfied, and so are you. That’s a win-win!
4. Provide relevant information
Long forms drive people away.
And that’s why it’s important to show only relevant information to your user.
For example, here’s a website called Married Memories, where we made a conditional logic form example.
It plans weddings but also offers a honeymoon getaway package as a bonus. They’ve also created a form for customers to fill out during their signup process.
It is simple and little for the user to read. But, when they click on an option…
And if they click Interested:
All of this is done using conditional logic. and it makes things simpler for your visitors by giving them the information only when needed.
5. Redirect visitors based on their choices
That’s right. Using conditional logic in your forms doesn’t only mean showing/hiding fields.
You can direct visitors to different content or entire pages as well! For example, if a visitor chooses “Baby Clothing” on your store’s website, it redirects them to the correct page.
This feature lets you improve your user experience by choosing exactly what they get.
6. Avoid sensitive content
It may be inappropriate content or spoilers. But it’s easier to show/hide a field with conditional logic than to always show it.
For example, if someone leaves a movie review, you can add radio buttons for sensitive content:
Then, if they click the Yes button, it’ll show an extra field like this:
This is a perfect feature for running a review website like iMDB or Goodreads!
7. Increase efficiency
Conditional logic can also speed up the form process for users and collect more information for you. For example, imagine you have a form asking a user about their pets.
Question one asks if they own a pet.
- If they say no, they go move on to the next relevant question
- If they say yes, conditional logic brings up another form asking how many
Question two asks what type of pet they own.
- If they answered no to the first question, they skip this
- If they answered yes, they type in the pets they own
So you don’t waste the user’s time and get relevant information about your audience.
8. Simplify complex forms
Forms can get long.
And breaking them up is perfect for helping ensure they are completed.
While you could use conversational forms to do the same thing, conditional logic adds some personalization to your questions. Or you can combine the two and make something truly extraordinary!
If you’re wondering how many questions work, many people have found that one-question-at-a-time forms are best.
So, aim to simplify anything too complex.
The perfect WordPress form builder with conditional logic
If you’re ready to enable conditional logic forms, we’ve got the perfect WordPress plugin for you: Formidable Forms.
Formidable Forms is the best WordPress form plugin. Its conditional logic functionality, paired with its drag and drop form builder, makes a powerful combination. Plus, it saves you a ton of time. And that’s time you can kick back and relax while your form brings in visitors.
And it doesn’t just do simple online forms. Quizzes like Buzzfeed, surveys like Jotform, and payments through PayPal and Stripe — if you need it, Formidable has a solution.
Here are some things we think you'll like:
- Many form templates to save time
- An easy form styler to make your form unique
- Conversational forms for one question at a time
- Plenty of integrations to share your data
- Multiple actions for form submissions
So, don’t wait any longer! Get the best WordPress form maker now.
It’s time for you to create a conditional logic form!
Create Your Conditional Logic Form!
Ready to add conditional logical forms to your site?
Using conditional logic in your forms is a no-brainer.
You help your website visitors, collect better data, and improve your website. And all it takes is a few settings in conditional logic to set.
You have what you need to create excellent forms with these eight ways to use conditional logic forms.
So why not give it a try?
Also, follow us on Facebook, Twitter, and YouTube for great conditional logic tips and tricks!
Nick says
i need to make my main form on my site conditional example if the consumer clicks on a location the form will send to that locations email address is this possible? regards
Kara Copple says
Hi there. Yep, this is definitely possible. Here's a bit more info on using email routing.