CaboPress is a hard event to explain. A WordPress event in Cabo? Vacationing with a group of people I haven't met, including our competitors? How can hanging out all day in the pool change anything? Unexpected friendships were made, and the course of our business has been altered, both in the short- and long-term. The advice received there will help us reach our goal of changing the lives of those around us.
Chris Lema opened my eyes to the potential of Formidable. Formidable is the most flexible and (nearly) limitless plugin I know of, but most people don't know that until they start using it. It's been a challenge for us to try and show even a small smattering of the potential under the hood. But Chris gave us the perfect solution in a matter of minutes. That alone was well worth the $1500 we paid for the whole week. More detail to come on that, but he showed us a way to expand the WordPress user base instead of being limited by it, and reach into new markets and new audiences.
But we want everyone to benefit. Formidable and our team are here to help others build awesome applications. I love what I do, and I want more people to have what I have. I get to spend extra time with my family, work at home with my husband as my business partner, not stress about making the mortgage payment, and help people do the impossible on the web. When I started building Formidable, I didn't plan on selling it or even sharing it. I didn't expect it to change my life, but now that it has I see that there are many more lives it can affect.
We see a handful of developers making a living from Formidable, and I want many more to have that chance. Steve's new site design unveiled a couple weeks ago includes the makings of a full-featured marketplace. Our add-ons page now uses a form to create products in Easy Digital Downloads and a view to display them. We'll be opening this marketplace up sometime in October to allow more developers to easily release and sell their work. You can help us unleash the power in Formidable, allow more people to build bigger sites in less time, and change your own life while you're at it.
Don't undervalue your work, and don't let your insecurities show in your pricing. CaboPress helped me see that WordPress plugins everywhere are underpriced and undervalued. Every plugin saves you time while building a site, and plugins like Formidable allow you to add features to your site you wouldn't think possible. But the price tags on these vital plugins don't reflect that they are indeed vital to your site.
I ripped off Chris Lema. He didn't charge us nearly enough for an inclusive resort, Ruth's Chris, taxi rides, a pirate ship sunset cruise, life-long friendships, hours of unrestrained coaching from the best in the community, and tools to change lives everywhere.